Visual identity

Latest

Prept

Naming and branding for an educational charity to impact food culture across the UK.

By equipping a Sussex educational charity with an impactful name and identity, we crafted a high-quality brand to help the organisation scale, secure new partners, and serve food culture in the UK. Built on foundations of food and engaging cooking experiences, Prept now inspires a new generation to live happier and healthier lives.


  • Charity

  • Education

  • Food & drink

Goat Shed

Doubling basket spend for a G.O.A.T destination brand dedicated to food, family and farming.

Bucking the trend of traditional farm shops to create the goat-est Norfolk destination of all time. Heroing the animals that started Goat Shed's journey, their brand and website now embodies all the fun of the farm.


  • Consumer goods

  • Food & drink

Send it to Alex

Confident branding that removes neurodiversity masking, for a B-Corp employment support service.

Send it to Alex, is the world’s first B Corp-certified employment support service that’s created by, and for, neurodivergent people. We developed a new brand identity and website that provides confidence and removes the need for masking – embracing work in full colour.


  • Professional services

CorteSport

Experience-driven design and ballsy tone of voice for a new brand in UK's fastest growing sport.

Bringing a new angle to the UK’s fastest growing sport, CorteSport facilitates the best experiences for padel players on the court and beyond. Through experience-driven design, fast-tracked court construction and a ballsy tone of voice this Heavy Industries venture delivers an inclusive brand capable of growing a vibrant padel communities across the nation.


  • Sports

Number Twenty Four

Raising the status of a modern property agency to increase sales of luxury period property.

Bringing classic homes beautifully up to date, Brighton-based start up Number Twenty Four specialise in buying and selling homes with period features. We crafted an enticing brand and website that positions the start up as an efficient estate agency, composing service and character to exchange luxury homes across the UK’s seaside Regency city.


  • Built environment

  • Professional services

Mr and Mrs Clarke

Designing a discerningly different estate agency brand for acquisition by a leading UK Group.

Disillusioned with the traditional estate agency model and the way the property industry treats house buyers, husband and wife Paul and Alex Clarke, had a vision for a different way to connect with homeowners, because buying and selling a home is so much more than a chain transaction. Although they had the ambition and belief, they lacked the brand to change an industry. That’s where the UnitedUs investment arm, UnitedUs Heavy Industries, stepped in.


  • Built environment

  • Professional services

Rockinghorse

Bringing energy and clarity to a Sussex children's charity brand that rocks.

Over the last 50 years, Rockinghorse Children’s Charity has raised money to provide life-saving services for sick babies, children and teenagers throughout Sussex. To put it simply, they rock! Leaning into the motion of its name, we gave the brand the energy it deserved –  making people aware of the work Rockinghorse does to protect the health and happiness of young people.


  • Charity

Cocoa Runners

Optimised e-comm site with a 56% increase in users for the world's best craft chocolate brand.

Blending fascination and facts around chocolate, we unwrapped a high-quality brand and eCommerce site for Cocoa Runners. Offering optimised consumer experiences through the communication of sensational experiences, we enabled people to embark on their own craft chocolate adventures and connect with the world’s best makers.


  • Consumer goods

  • Food & drink

LEGO

Producing a digital design system for the original creators of play design systems.

LEGO is one of the most iconic brands in the world, originators of a functional design system that embodies unbound potential of creativity. Without a digital design system to call their own, LEGO Group came to us to build a consistent and coherent framework that enables them to design with unified components. Based on principles firmly rooted in the functionality and fun of LEGO bricks, we championed LEGO Group to work well – creating their first ever digital design system.


  • Consumer goods

Harlaxton

Positioning a US study abroad centre on a UK estate with a brand that pursues the extraordinary.

Steeped in a history of activist owners, eccentric patrons and challengers of the status quo, Harlaxton Manor’s radical history has been continuously punctuated by transformations. Now home to the University of Evansville’s study abroad centre, Harlaxton College, we were invited to mark a new chapter in its fascinating history. Our aim: to develop a brand that prioritises personality, flexibility and inclusivity across the university campus, wedding events and wider Manor grounds. Eclectic yet unified, building Harlaxton’s identity meant communicating the changing demographic of US education systems, differentiating the Manor from other heritage sites and ensuring that extraordinary remains at its heart.


  • Education

Player Research – Playtester

A campaign using gamer nostalgia to scale accessible playtester recruitment globally.

We produced a global campaign to attract a worldwide pool of gamers hoping to test yet-to-be-released games for Player Research. Identifying distinct gaming personas, we used hyper-targeted creative and a custom alphabet to upgrade Player Research’s marketing communications with an easy-to-use design toolkit. The vivid, nostalgic visuals empowered gamers to become playtesters and inspired the Player Research team to unlock their in-house creativity. Ready. Set. Playtest.


  • Gaming

  • Technology

ROKA

UI and brand design for an app to help people align in love, inspired by Indian culture.

In the competitive dating app space, we positioned ROKA to communicate their point of difference and show up as the choice for people to find meaningful connections, start committed relationships and ultimately find love. We developed a brand identity and digital app design – influenced by Indian cultures – that speaks universally to people who want to find the ‘one’.


  • Technology

OneFamily

Building a modern family finance brand for a £7.5 billion financial services company.

OneFamily has firm roots in putting customers first. Owned by its customers and with no third-party shareholders, the business was created by the merger of Family Investments and Engage Mutual in 2015 – a joint heritage that combines 80 years in financial services and the management of over £7.4billion for their customers. OneFamily was the mutual bank that no one had heard of. They needed to advance the look and feel of their brand to mark the next step in their evolution, launching new products that help families reach financial goals. We worked with them to enable future growth of the business by developing a brand identity that centred a new ethos: modern family finance.


  • Financial services

Hyve

Building a place brand for key workers and healthcare professionals to live well.

We worked with leading UK health and care property developer, Prime, to imagine key worker housing that feels like home, waving goodbye to inadequate housing for healthcare professionals. Attracting the world’s best doctors, nurses and clinicians to work at your hospital while offering student-digs-style accommodation is the reality for most healthcare environments across the UK; but it doesn't have to be. With a new concept, brand and experiential identity that flows throughout each building, we're working with Prime to improve wellbeing. Welcome to Hyve, key worker accommodation that provides residents with a real sense of place and community.


  • Built environment

  • Healthcare

  • Professional services

Player Research

Positioning a brand to sell the science of gaming without losing the fun, from Canada to the UK.

Player Research’s acquisition by a global firm opened the door to a worldwide playtesting arena. Playing at the forefront of the game testing industry stage, they needed an identity that matched their instinct for play and expertise in gaming psychology. We positioned their brand to distil the essence of play, to inspire global audiences to get gaming.


  • Gaming

  • Technology

Vox.Bio

Pushing a healthcare market research brand to be bold and break the category mould.

Having established their healthcare and life sciences brand, Vox.Bio had intentions to re-think market research in the sector – but their certainty to provide decision makers with confidence wasn’t showing up. Through the delivery of astute brand assets and icons, we pushed Vox.Bio forward as a confident choice for life science organisations – so they know their strategy will succeed with market research that breaks the mould.


  • Healthcare

  • Professional services

Solici

Forming a new strategic competitive intelligence arm to live within a healthcare house of brands.

Having determined what the future of Cambridge Healthcare Research brand architecture should look like, we formed a strategic competitive intelligence division to sit with the house of brands. Backed by an ambitious board, bringing Solici to life meant bringing opportunity to light for Cambridge Healthcare Research and their new brand’s clients.


  • Healthcare

  • Professional services

CHR

Invigorating a scaling healthcare research organisation's employer brand across the UK and US.

Cambridge Healthcare Research is leading healthcare and life science research in the UK and US. After doubling their employee numbers during the pandemic, they approached us to inject a compelling thread across their brand and wider offering, including competitive intelligence and market research divisions – to ensure their unrivalled clinical commercial knowledge was referenced with confidence.


  • Healthcare

  • Professional services

Loft

Uniting a new team and elevating next-level product design for an innovative American agency.

A decade into their journey as a product design agency, Loft had gathered a wealth of experience under their wings, working with major players in consumer tech and developing forward-thinking product ideas for start-ups. But after a recent shift at the top of their shop, we helped them take their brand identity to new heights, uniting their American team around a brand that better represented their technical yet creative approach to next level design.


  • Technology

Prime

Developing a property brand to create transformational change in UK health and care.

Against a background of uncertainty – a looming Brexit and changing political leadership – Prime had been quietly enabling health and care providers across the country to navigate their way through the mire and make transformational changes to their estates. Garrotted by complicated ownership models, bureaucracy, and funding cuts, health and care providers across the UK have struggled to do more to their estates than simply keep the lights on.


  • Built environment

  • Financial services

  • Healthcare

Hunter Gather Cook

Custom type and brand identity that captures the wild spirit of foraging and fire cooking.

Like many who choose to explore living a life off the land, Nick Weston’s off-grid story is one that may seem eccentric on the surface. But his unique personality doesn’t serve to unnerve those who experience the way he delivers skills and knowledge of the wild. The mantra ‘respect is everything’ is firmly rooted in the brand and seasoned across everyone who spends time at Hunter Gather Cook. We offered a steady hand to craft a story of the expertise and consideration needed to source, prepare and share food as nature intended.


  • Food & drink

8build

A brand of infinite possibilities for a fit out and construction firm to expand into Asian markets.

8build's 'white-glove' attitude to fit out and construction enables them to deliver enviable spaces before their clients realise there was a builder in the area. Embracing the unbound potential of what could happen in their spaces, we helped 8build’s expansion into Asian markets – showcasing that fit out and construction projects needn’t be daunting and insurmountable, but instead provide infinite possibilities.


  • Built environment

London Irish

Crafting campaigns for record-breaking club sales by waving the flag for a nation of exiles.

With a rich heritage, a scattered but loyal fan base and an outcast vivacity, London Irish had many attributes to reinvigorate their place in rugby, but they needed a new symbol that could unify the club and its supporters. We tapped into their determined attitude, to unite the ‘The Exiles’ with a new nation. The Exile Nation ensured they not only kept up with the pace of change in sport, rival clubs and a move to their Brentford stadium, but that they made it over the line in style. We waved a flag that inspired action, converting record-breaking club stats through an identity that adorned terraces, screens and chests of #ExileNation citizens.


  • Sports

OKIN Facility

A multilingual brand that helps a facilities management company to care for all their people.

Our relationship with OKIN began back in 2020, when reinvigorating the brand of a global outsourcing firm quickly transitioned into uniting a portfolio of companies under a masterbrand set on making work better. With OKIN Group now equipped with a flexible brand architecture that enabled any of its portfolio companies to effectively communicate their unique area of expertise, it was time to turn our attention to helping their most complex company – OKIN Facility – achieve its expansion ambitions through a rebrand reflective of its people, purpose and potential.


  • Professional services

MamaGin

Driving the brand for a mobile bar empire to mix vintage style with modern allure.

You say “Gin?”… we say “We’re in!”. That’s pretty much how it went when Eliot came to us in the process of fitting out his third custom food and drink truck – each one specialising in a different service offering: gin, coffee, food (also known as the trifecta of joy!). The task was clear: design a visual identity for the trucks that would work for the high-end, hipster crowd. Whether he’s hosting a drinks reception at a wedding or providing tipples to visitors of Le Mans, the brand needed to be effortlessly cool, enticing and legible across a field.


  • Food & drink

Lucky Khao

Bringing the energy and flavour of Thai nightlife and street food to late-night dining in Brighton.

Housed in Redroaster, on the edge of Kemptown, Lucky Khao wanted to be a brand that conveyed the authenticity that is modern Thailand – street food, busy streets and night-life. The business is fourth in line for entrepreneur Mike Palmer, already owning Lucky Beach and Redroaster. Lucky Khao was to be a destination restaurant for people who love food. Anyone looking for an experience – for something delicious and surprising. An unplanned night out or a late night bite after work.


  • Food & drink

MPB

Producing a national brand awareness campaign that champions beloved cameras.

Second-hand means second best, or so it is often assumed. As a trader of used cameras and lenses, MPB knew this to be false. Since coming into the camera market 7 years ago, MPB has revolutionised the used market – gone are the stickers and dusty shelves replaced with slick digital processes and lightning fast transactions. But in a world where consumers repeatedly line-up to be the first to own the latest off the shelf gadgets, it was clear that despite MPB’s refreshing approach, “tried and tested” needed a makeover to educate the customers on its merits, through a campaign that raised awareness and built advocacy.


  • Technology

Sentry Funding

Funding justice through a strong brand for the UK’s first AI litigation portal.

Litigation funding is plagued with a host of backwards practices that make the process cumbersome and biased towards those with large bank accounts. With Sentry Funding, we have developed a product and brand that is funding justice with a clear emblem to protect people as they seek legal help – a guardian for both solicitors and their clients to take efficient action.


  • Financial services

  • Legal services

Helpforce

Doubling the number of NHS volunteers in a month with a nationwide print campaign.

How do you radically transform the way we experience healthcare in the UK? How do you enable more people to experience the benefits of altruism; becoming closer to the communities they live in and feeling supported, cared for and valued? How do you enable the world’s fifth-largest employer, and most prolific social care system, to iterate at scale?


  • Charity

  • Education

  • Healthcare

OKIN Process

Uniting an emerging portfolio of companies with a new multinational masterbrand.

What began as a project to reinvigorate the brand of a global outsourcing firm as their organisation pivoted away from a legacy contract, quickly transitioned into defining a new organisational architecture and branded house for an emerging portfolio of companies.


  • Professional services

  • Technology

The Circle

Supporting a movement of global feminism through a brand that amplifies female voices.

A new Chief Executive, armed with a new strategy, and inheriting a huge legacy of impact, community and prestige. The brief to rebrand The Circle was not only to unite its audiences of community members, celebrity supporters, partners and donors around the new focus - to end violence against women and girls and support the economic empowerment of women - but to amplify its impact and the voices behind the name. The Circle needed a brand that called people to action around the globe, in solidarity for women and a new movement of feminism.


  • Charity

Goal Power!

Exhibition design to celebrate women that have paved the way in football, on and off the pitch.

From the feminist players of 1895 and the war worker footballers of the First World War to the defiant players who have changed the Football Association from within. Brighton Museum & Art Gallery’s ‘Goal Power! Women in Football’ exhibition was created to celebrate the women who have paved the way on and off the pitch. By shining a light on stories of resistance, perseverance, and above all a love for football that defies boundaries, the exhibition exists to celebrate the immense ground covered, harness the driving force pushing the game forward and ultimately inspire action that will keep the momentum of change going for future generations to come.


  • Sports

365Talents

Uncovering hidden gems for a French tech scale-up to shine on the international stage.

A system that enables businesses to find skills they didn’t know their people had, 365Talents is the AI-powered challenger brand with a mission to make talent mobility empowering for employers and employees. Looking towards a decentralised world of work where people can self-declare their own skills, we helped the $12million Series A funded French startup to dazzle on the international stage, showcasing hidden gems – so people can let their talents shine on their own terms, and employers can access their unique value.


  • Technology

Farmyard

Helping a nationally-awarded restaurant move into the frozen food market, with electric attitude.

Many people would argue that frozen food isn’t capable of serving up delicious, gourmet, ethically-sourced meals. In fact, frozen food has long been pitched as the antithesis of fine dining with an image of cheap, low-quality food. But with convenience being more important than ever in today’s consumer world, we helped Farmyard put the way people think about gourmet grub on ice, serving up an electric personality to dish out their 3 AA Rosette quality food, and an exciting way for people to discover refined food with attitude.


  • Food & drink