Business strategy

Latest

Prept

Naming and branding for an educational charity to impact food culture across the UK.

By equipping a Sussex educational charity with an impactful name and identity, we crafted a high-quality brand to help the organisation scale, secure new partners, and serve food culture in the UK. Built on foundations of food and engaging cooking experiences, Prept now inspires a new generation to live happier and healthier lives.


  • Charity

  • Education

  • Food & drink

Mr and Mrs Clarke

Designing a discerningly different estate agency brand for acquisition by a leading UK Group.

Disillusioned with the traditional estate agency model and the way the property industry treats house buyers, husband and wife Paul and Alex Clarke, had a vision for a different way to connect with homeowners, because buying and selling a home is so much more than a chain transaction. Although they had the ambition and belief, they lacked the brand to change an industry. That’s where the UnitedUs investment arm, UnitedUs Heavy Industries, stepped in.


  • Built environment

  • Professional services

OKIN Facility

A multilingual brand that helps a facilities management company to care for all their people.

Our relationship with OKIN began back in 2020, when reinvigorating the brand of a global outsourcing firm quickly transitioned into uniting a portfolio of companies under a masterbrand set on making work better. With OKIN Group now equipped with a flexible brand architecture that enabled any of its portfolio companies to effectively communicate their unique area of expertise, it was time to turn our attention to helping their most complex company – OKIN Facility – achieve its expansion ambitions through a rebrand reflective of its people, purpose and potential.


  • Professional services

Sentry Funding

Funding justice through a strong brand for the UK’s first AI litigation portal.

Litigation funding is plagued with a host of backwards practices that make the process cumbersome and biased towards those with large bank accounts. With Sentry Funding, we have developed a product and brand that is funding justice with a clear emblem to protect people as they seek legal help – a guardian for both solicitors and their clients to take efficient action.


  • Financial services

  • Legal services

OKIN Process

Uniting an emerging portfolio of companies with a new multinational masterbrand.

What began as a project to reinvigorate the brand of a global outsourcing firm as their organisation pivoted away from a legacy contract, quickly transitioned into defining a new organisational architecture and branded house for an emerging portfolio of companies.


  • Professional services

  • Technology