We craft brands that unite people, purpose and potential
Whether that’s helping an organisation to change its culture through rediscovering its vision and values and communicating them, or achieving ambitious growth with a compelling brand identity or creative campaign.
To provide our clients with valuable insight and strategies that will help them achieve their objectives, we believe that robust research is fundamental as it allows us to gain a comprehensive understanding.
Whether you’re an employee, customer or investor, it’s vital that we understand your point of view, so we can ensure that our strategies are aligned with your expectations and needs, and in doing so, are fit for purpose.
Quantitative research 01
This is when the data being gathered is quantifiable and can be used to perform mathematical, statistical, or computational techniques. Some methods we employ are audits, surveys, polls and questionnaires.
Survey, poll and questionnaire data is accessible exclusively to members of the UnitedUs team and is securely stored within the EU. We only collect data that is relevant to the project at hand. We encrypt all data transferred between you and us.
Quantitative research 02
This is when the data being gathered is textual data and focuses on words and meanings. Some methods we employ are workshops, 1-2-1 interviews, focus groups and ethnographic observation.
Workshops, interviews, focus groups and observations are often recorded and transcribed. All data is accessible exclusively to members of the UnitedUs team, it is processed and securely stored within the EU.
Mixed research 03
The majority of our projects will use a mixed methodology as it helps us gain a more holistic understanding, over and above quantitative or qualitative methods individually.
Once we’ve collated the raw data using the above methodologies, we interpret and collate insights into reports or summaries, often using anonymous quotations. Using insight as our foundation, we then craft comprehensive strategies that are provided to clients to help them achieve their objectives – whether that’s in service of their culture, brand/s, or campaigns.
Participation 04
If you choose to participate in any research with us, you will be asked for your availability and be fully briefed beforehand. Your input will always be anonymous unless otherwise stated. Our staff have undergone privacy and GDPR training, so have a thorough understanding of how important trust is during this process.
If you choose to participate in any research with us and decide afterwards that you would like your data to be erased, please contact our Data Protection Officer (DPO), Jan Rust, by messaging [email protected]. You can also view our privacy policy.
If you have any queries or questions about our research approach, then please let us know.
