Employer branding

wagamama

An award-winning employee value proposition for the UK’s number one Asian-inspired restaurant chain.

Cooking up a refreshed employer brand during wagamama’s corporate brand development enabled more joined-up decision-making for the business, resulting in a more consistent, cohesive and authentic story for the brand — one that would be memorable and meaningful for over 8,000 colleagues nationally.

Mr and Mrs Clarke

Designing a discerningly different estate agency brand for acquisition by a leading UK Group.

Disillusioned with the traditional estate agency model and the way the property industry treats house buyers, husband and wife Paul and Alex Clarke, had a vision for a different way to connect with homeowners, because buying and selling a home is so much more than a chain transaction. Although they had the ambition and belief, they lacked the brand to change an industry. That’s where the UnitedUs investment arm, UnitedUs Heavy Industries, stepped in.

LEGO

Producing a digital design system for the original creators of play design systems.

LEGO is one of the most iconic brands in the world, originators of a functional design system that embodies unbound potential of creativity. Without a digital design system to call their own, LEGO Group came to us to build a consistent and coherent framework that enables them to design with unified components. Based on principles firmly rooted in the functionality and fun of LEGO bricks, we championed LEGO Group to work well – creating their first ever digital design system.

Prime

Developing a property brand to create transformational change in UK health and care.

Against a background of uncertainty – a looming Brexit and changing political leadership – Prime had been quietly enabling health and care providers across the country to navigate their way through the mire and make transformational changes to their estates. Garrotted by complicated ownership models, bureaucracy, and funding cuts, health and care providers across the UK have struggled to do more to their estates than simply keep the lights on.

8build

A brand of infinite possibilities for a fit out and construction firm to expand into Asian markets.

8build's 'white-glove' attitude to fit out and construction enables them to deliver enviable spaces before their clients realise there was a builder in the area. Embracing the unbound potential of what could happen in their spaces, we helped 8build’s expansion into Asian markets – showcasing that fit out and construction projects needn’t be daunting and insurmountable, but instead provide infinite possibilities.