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The Ernest Cook Trust

Telling the story of a brand new strategic direction, rooted in the land.

UnitedUs met the Ernest Cook Trust at a time when the organisation's brand and strategy were both in need of a fresh perspective. Working alongside the charity's strategy development, we cultivated a new brand positioning that was both rooted in the charity's enduring heritage and brought new life to its emerging strategy.

Buttle

A fundraising-ready brand for a frontline children’s charity

For over 70 years, Buttle UK has been the quiet force behind the scenes, providing the essential items that keep a childhood on track. But in a world where the gap between the ‘haves’ and ‘have-nots’ is widening, being quiet was no longer an option. Buttle needed to stand up and have a voice about the support needed to deliver what’s truly important to protecting childhoods.

WildWorld

Wild foraging and UnitedUs: a match made in nature.

Our love of working with experience-led, nature-focused brands and founder, Mike’s, long-held desire to work with us led us down the path of crafting WildWorld: a brand that feels as human and grounded as the experiences Mike leads. We unpicked what makes Mike and his wild food and foraging education service tick, helping us cultivate a blooming brilliant brand that does exactly what Mike does: craft lasting human connections with nature.

Cocoa Runners

Optimised e-comm site with a 56% increase in users for the world's best craft chocolate brand.

Blending fascination and facts around chocolate, we unwrapped a high-quality brand and eCommerce site for Cocoa Runners. Offering optimised consumer experiences through the communication of sensational experiences, we enabled people to embark on their own craft chocolate adventures and connect with the world’s best makers.

LEGO

Producing a digital design system for the original creators of play design systems.

LEGO is one of the most iconic brands in the world, originators of a functional design system that embodies unbound potential of creativity. Without a digital design system to call their own, LEGO Group came to us to build a consistent and coherent framework that enables them to design with unified components. Based on principles firmly rooted in the functionality and fun of LEGO bricks, we championed LEGO Group to work well – creating their first ever digital design system.

Loft

Uniting a new team and elevating next-level product design for an innovative American agency.

A decade into their journey as a product design agency, Loft had gathered a wealth of experience under their wings, working with major players in consumer tech and developing forward-thinking product ideas for start-ups. But after a recent shift at the top of their shop, we helped them take their brand identity to new heights, uniting their American team around a brand that better represented their technical yet creative approach to next level design.

Hunter Gather Cook

Custom type and brand identity that captures the wild spirit of foraging and fire cooking.

Like many who choose to explore living a life off the land, Nick Weston’s off-grid story is one that may seem eccentric on the surface. But his unique personality doesn’t serve to unnerve those who experience the way he delivers skills and knowledge of the wild. The mantra ‘respect is everything’ is firmly rooted in the brand and seasoned across everyone who spends time at Hunter Gather Cook. We offered a steady hand to craft a story of the expertise and consideration needed to source, prepare and share food as nature intended.

Lucky Khao

Bringing the energy and flavour of Thai nightlife and street food to late-night dining in Brighton.

Housed in Redroaster, on the edge of Kemptown, Lucky Khao wanted to be a brand that conveyed the authenticity that is modern Thailand – street food, busy streets and night-life. The business is fourth in line for entrepreneur Mike Palmer, already owning Lucky Beach and Redroaster. Lucky Khao was to be a destination restaurant for people who love food. Anyone looking for an experience – for something delicious and surprising. An unplanned night out or a late night bite after work.

Helpforce

Doubling the number of NHS volunteers in a month with a nationwide print campaign.

How do you radically transform the way we experience healthcare in the UK? How do you enable more people to experience the benefits of altruism; becoming closer to the communities they live in and feeling supported, cared for and valued? How do you enable the world’s fifth-largest employer, and most prolific social care system, to iterate at scale?