Helpforce
Doubling the number of NHS volunteers in a month with a nationwide print campaign. How do you radically transform the way we experience healthcare in the UK? How do you enable more people to experience the benefits of altruism; becoming closer to the communities they live in and feeling supported, cared for and valued? How do you enable the world’s fifth-largest employer, and most prolific social care system, to iterate at scale?
Brand guidelines Brand strategy Brand visualisation Copywriting Digital design Digital marketing Film Illustration Marketing Photography Print collateral Tone of voice UX Visual identity Web design Web development
Charity Education Healthcare
UK
Helpforce is a non-profit organisation that’s confronting some of the biggest challenges within health and social care across the UK and finding the opportunities for volunteering to become more effective and impactful throughout the health and care experience. Given the intensely political, complex and crowded environment they exist within, their brand needed to provide a clear narrative and sharp cut-through that would make their cause compelling to patients and NHS Trust leaders alike. And now, across the country, it’s doing just that.
This fantastic campaign is such a strong example of the British spirit. Helpforce will make a real difference to so many people’s lives in the months and years to come.
King Charles III
1,861,632
hours pledged to support the NHS through Helpforce
The initiative of Helpforce is an overwhelming success, and it will benefit the lives of everyone in the UK and wider NHS.
Theresa May
peak traffic of
2000 hits
a minute
Working alongside the team at Helpforce, and the PR minds over at Forsters, we devised, designed and launched a national volunteer recruitment drive in the DailyMail in the lead up to Christmas 2018. Over the course of one month, the campaign attracted over 33,000 volunteers – increasing the NHS’ volunteers by one third and contributing 1.8 million hours of volunteering over six months.
Helpforce needed a brand that could foster a social movement; an apolitical call to action that would unite people around a vision for a community-integrated NHS. An invitation to everyone, whether you’re the leader of an NHS Trust, a healthcare worker or a patient, you can contribute to shaping the future of the NHS through volunteering. Being a part of this movement provides you with the tools, knowledge and network to get involved. Along with #bethehelpforce, the brand contains a master plan of staged messaging that enables them to talk about the practical, ground-level work they are doing within hospitals, through to the large scale change advocacy that defines the future of their organisation.
Luke, Natalie, and the team at UnitedUs have a great combination of creativity, intelligence, and passion, which they bring to bear on creating standout brands.
Beth Vaughan
34,000
volunteers signed up in one month to Helpforce
1000
pledges per day
6 days
to create the campaign and website
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