Web development
- All
- Brand guidelines
- Brand strategy
- Brand visualisation
- Business strategy
- Campaign strategy
- Copywriting
- Culture change
- Design systems
- Digital design
- Digital marketing
- eCommerce
- Employer branding
- Film
- Illustration
- Logo design
- Marketing
- Naming
- Photography
- Print collateral
- Tone of voice
- UX
- Verbal identity
- Visual identity
- Web design
- Web development
Latest
The Ernest Cook Trust
Telling the story of a brand new strategic direction, rooted in the land.
UnitedUs met the Ernest Cook Trust at a time when the organisation's brand and strategy were both in need of a fresh perspective. Working alongside the charity's strategy development, we cultivated a new brand positioning that was both rooted in the charity's enduring heritage and brought new life to its emerging strategy.
The Drop
Signalling new levels for the Drop’s visual and verbal voice.
We’ve created a refreshed visual and verbal language to amplify the Drop’s next stage of growth, giving them a clear, ownable identity that didn't have to rely on — and wasn't dictated by — imagery from their clients. In other words, pitch-perfect branding.
Tangram Therapeutics
Generating investor and patient interest in RNAi medicine discovery through a relentlessly creative identity.
Tangram Therapeutics is driven by a persistent pact: to realise life-transforming drugs faster. The company, which realises the collaborative code for relentless medicine discovery, required a new name, positioning and brand identity to form a platform for the organisation’s expedited exploration in RNAi drugs.
RM2
Supporting business owners to “own it” when it comes to shifting ownership of their business.
RM2 guides owners through one of the biggest decisions they can make about their business, handing it over to employees. The RM2 rebrand and website embody the clarity and confidence necessary to support people through shifts into employee ownership, restoring brand belief in the UK’s most experienced organisation dedicated to providing these services.
Prept
Naming and branding for an educational charity to impact food culture across the UK.
By equipping a Sussex educational charity with an impactful name and identity, we crafted a high-quality brand to help the organisation scale, secure new partners, and serve food culture in the UK. Built on foundations of food and engaging cooking experiences, Prept now inspires a new generation to live happier and healthier lives.
Goat Shed
Doubling basket spend for a G.O.A.T destination brand dedicated to food, family and farming.
Bucking the trend of traditional farm shops to create the goat-est Norfolk destination of all time. Heroing the animals that started Goat Shed's journey, their brand and website now embodies all the fun of the farm.
Send it to Alex
Confident branding that removes neurodiversity masking, for a B-Corp employment support service.
Send it to Alex, is the world’s first B Corp-certified employment support service that’s created by, and for, neurodivergent people. We developed a new brand identity and website that provides confidence and removes the need for masking – embracing work in full colour.
CorteSport
Experience-driven design and ballsy tone of voice for a new brand in UK's fastest growing sport.
Bringing a new angle to the UK’s fastest growing sport, CorteSport facilitates the best experiences for padel players on the court and beyond. Through experience-driven design, fast-tracked court construction and a ballsy tone of voice this Heavy Industries venture delivers an inclusive brand capable of growing a vibrant padel communities across the nation.
Number Twenty Four
Raising the status of a modern property agency to increase sales of luxury period property.
Bringing classic homes beautifully up to date, Brighton-based start up Number Twenty Four specialise in buying and selling homes with period features. We crafted an enticing brand and website that positions the start up as an efficient estate agency, composing service and character to exchange luxury homes across the UK’s seaside Regency city.
Mr and Mrs Clarke
Designing a discerningly different estate agency brand for acquisition by a leading UK Group.
Disillusioned with the traditional estate agency model and the way the property industry treats house buyers, husband and wife Paul and Alex Clarke, had a vision for a different way to connect with homeowners, because buying and selling a home is so much more than a chain transaction. Although they had the ambition and belief, they lacked the brand to change an industry. That’s where the UnitedUs investment arm, UnitedUs Heavy Industries, stepped in.
Rockinghorse
Bringing energy and clarity to a Sussex children's charity brand that rocks.
Over the last 50 years, Rockinghorse Children’s Charity has raised money to provide life-saving services for sick babies, children and teenagers throughout Sussex. To put it simply, they rock! Leaning into the motion of its name, we gave the brand the energy it deserved – making people aware of the work Rockinghorse does to protect the health and happiness of young people.
Cocoa Runners
Optimised e-comm site with a 56% increase in users for the world's best craft chocolate brand.
Blending fascination and facts around chocolate, we unwrapped a high-quality brand and eCommerce site for Cocoa Runners. Offering optimised consumer experiences through the communication of sensational experiences, we enabled people to embark on their own craft chocolate adventures and connect with the world’s best makers.
LEGO
Producing a digital design system for the original creators of play design systems.
LEGO is one of the most iconic brands in the world, originators of a functional design system that embodies unbound potential of creativity. Without a digital design system to call their own, LEGO Group came to us to build a consistent and coherent framework that enables them to design with unified components. Based on principles firmly rooted in the functionality and fun of LEGO bricks, we championed LEGO Group to work well – creating their first ever digital design system.
Player Research – Playtester
A campaign using gamer nostalgia to scale accessible playtester recruitment globally.
We produced a global campaign to attract a worldwide pool of gamers hoping to test yet-to-be-released games for Player Research. Identifying distinct gaming personas, we used hyper-targeted creative and a custom alphabet to upgrade Player Research’s marketing communications with an easy-to-use design toolkit. The vivid, nostalgic visuals empowered gamers to become playtesters and inspired the Player Research team to unlock their in-house creativity. Ready. Set. Playtest.
ROKA
UI and brand design for an app to help people align in love, inspired by Indian culture.
In the competitive dating app space, we positioned ROKA to communicate their point of difference and show up as the choice for people to find meaningful connections, start committed relationships and ultimately find love. We developed a brand identity and digital app design – influenced by Indian cultures – that speaks universally to people who want to find the ‘one’.
OneFamily
Building a modern family finance brand for a £7.5 billion financial services company.
OneFamily has firm roots in putting customers first. Owned by its customers and with no third-party shareholders, the business was created by the merger of Family Investments and Engage Mutual in 2015 – a joint heritage that combines 80 years in financial services and the management of over £7.4billion for their customers. OneFamily was the mutual bank that no one had heard of. They needed to advance the look and feel of their brand to mark the next step in their evolution, launching new products that help families reach financial goals. We worked with them to enable future growth of the business by developing a brand identity that centred a new ethos: modern family finance.
Hyve
Building a place brand for key workers and healthcare professionals to live well.
We worked with leading UK health and care property developer, Prime, to imagine key worker housing that feels like home, waving goodbye to inadequate housing for healthcare professionals. Attracting the world’s best doctors, nurses and clinicians to work at your hospital while offering student-digs-style accommodation is the reality for most healthcare environments across the UK; but it doesn't have to be. With a new concept, brand and experiential identity that flows throughout each building, we're working with Prime to improve wellbeing. Welcome to Hyve, key worker accommodation that provides residents with a real sense of place and community.
Player Research
Positioning a brand to sell the science of gaming without losing the fun, from Canada to the UK.
Player Research’s acquisition by a global firm opened the door to a worldwide playtesting arena. Playing at the forefront of the game testing industry stage, they needed an identity that matched their instinct for play and expertise in gaming psychology. We positioned their brand to distil the essence of play, to inspire global audiences to get gaming.
Vox.Bio
Pushing a healthcare market research brand to be bold and break the category mould.
Having established their healthcare and life sciences brand, Vox.Bio had intentions to re-think market research in the sector – but their certainty to provide decision makers with confidence wasn’t showing up. Through the delivery of astute brand assets and icons, we pushed Vox.Bio forward as a confident choice for life science organisations – so they know their strategy will succeed with market research that breaks the mould.
Solici
Forming a new strategic competitive intelligence arm to live within a healthcare house of brands.
Having determined what the future of Cambridge Healthcare Research brand architecture should look like, we formed a strategic competitive intelligence division to sit with the house of brands. Backed by an ambitious board, bringing Solici to life meant bringing opportunity to light for Cambridge Healthcare Research and their new brand’s clients.
CHR
Invigorating a scaling healthcare research organisation's employer brand across the UK and US.
Cambridge Healthcare Research is leading healthcare and life science research in the UK and US. After doubling their employee numbers during the pandemic, they approached us to inject a compelling thread across their brand and wider offering, including competitive intelligence and market research divisions – to ensure their unrivalled clinical commercial knowledge was referenced with confidence.
Prime
Developing a property brand to create transformational change in UK health and care.
Against a background of uncertainty – a looming Brexit and changing political leadership – Prime had been quietly enabling health and care providers across the country to navigate their way through the mire and make transformational changes to their estates. Garrotted by complicated ownership models, bureaucracy, and funding cuts, health and care providers across the UK have struggled to do more to their estates than simply keep the lights on.
Hunter Gather Cook
Custom type and brand identity that captures the wild spirit of foraging and fire cooking.
Like many who choose to explore living a life off the land, Nick Weston’s off-grid story is one that may seem eccentric on the surface. But his unique personality doesn’t serve to unnerve those who experience the way he delivers skills and knowledge of the wild. The mantra ‘respect is everything’ is firmly rooted in the brand and seasoned across everyone who spends time at Hunter Gather Cook. We offered a steady hand to craft a story of the expertise and consideration needed to source, prepare and share food as nature intended.
8build
A brand of infinite possibilities for a fit out and construction firm to expand into Asian markets.
8build's 'white-glove' attitude to fit out and construction enables them to deliver enviable spaces before their clients realise there was a builder in the area. Embracing the unbound potential of what could happen in their spaces, we helped 8build’s expansion into Asian markets – showcasing that fit out and construction projects needn’t be daunting and insurmountable, but instead provide infinite possibilities.
OKIN Facility
A multilingual brand that helps a facilities management company to care for all their people.
Our relationship with OKIN began back in 2020, when reinvigorating the brand of a global outsourcing firm quickly transitioned into uniting a portfolio of companies under a masterbrand set on making work better. With OKIN Group now equipped with a flexible brand architecture that enabled any of its portfolio companies to effectively communicate their unique area of expertise, it was time to turn our attention to helping their most complex company – OKIN Facility – achieve its expansion ambitions through a rebrand reflective of its people, purpose and potential.
Lucky Khao
Bringing the energy and flavour of Thai nightlife and street food to late-night dining in Brighton.
Housed in Redroaster, on the edge of Kemptown, Lucky Khao wanted to be a brand that conveyed the authenticity that is modern Thailand – street food, busy streets and night-life. The business is fourth in line for entrepreneur Mike Palmer, already owning Lucky Beach and Redroaster. Lucky Khao was to be a destination restaurant for people who love food. Anyone looking for an experience – for something delicious and surprising. An unplanned night out or a late night bite after work.
MPB
Producing a national brand awareness campaign that champions beloved cameras.
Second-hand means second best, or so it is often assumed. As a trader of used cameras and lenses, MPB knew this to be false. Since coming into the camera market 7 years ago, MPB has revolutionised the used market – gone are the stickers and dusty shelves replaced with slick digital processes and lightning fast transactions. But in a world where consumers repeatedly line-up to be the first to own the latest off the shelf gadgets, it was clear that despite MPB’s refreshing approach, “tried and tested” needed a makeover to educate the customers on its merits, through a campaign that raised awareness and built advocacy.
Sentry Funding
Funding justice through a strong brand for the UK’s first AI litigation portal.
Litigation funding is plagued with a host of backwards practices that make the process cumbersome and biased towards those with large bank accounts. With Sentry Funding, we have developed a product and brand that is funding justice with a clear emblem to protect people as they seek legal help – a guardian for both solicitors and their clients to take efficient action.
Helpforce
Doubling the number of NHS volunteers in a month with a nationwide print campaign.
How do you radically transform the way we experience healthcare in the UK? How do you enable more people to experience the benefits of altruism; becoming closer to the communities they live in and feeling supported, cared for and valued? How do you enable the world’s fifth-largest employer, and most prolific social care system, to iterate at scale?
Aon – Rising Resilient
A world-leading report on workplace wellbeing to cut through uncertainty in a global pandemic.
As a multinational professional services firm that sells future-proofed risk mitigation products to global businesses, including employee health and wellbeing solutions, Aon knows all too well the real business value of looking after employees. But with a subject that can be ‘fluffy’ at worst, and difficult to measure at best, Aon challenged us to help them launch a campaign that would prove once and for all that businesses who strategically invest in the wellbeing of their people reap the rewards of a resilient workforce.
OKIN Process
Uniting an emerging portfolio of companies with a new multinational masterbrand.
What began as a project to reinvigorate the brand of a global outsourcing firm as their organisation pivoted away from a legacy contract, quickly transitioned into defining a new organisational architecture and branded house for an emerging portfolio of companies.
The Circle
Supporting a movement of global feminism through a brand that amplifies female voices.
A new Chief Executive, armed with a new strategy, and inheriting a huge legacy of impact, community and prestige. The brief to rebrand The Circle was not only to unite its audiences of community members, celebrity supporters, partners and donors around the new focus - to end violence against women and girls and support the economic empowerment of women - but to amplify its impact and the voices behind the name. The Circle needed a brand that called people to action around the globe, in solidarity for women and a new movement of feminism.
365Talents
Uncovering hidden gems for a French tech scale-up to shine on the international stage.
A system that enables businesses to find skills they didn’t know their people had, 365Talents is the AI-powered challenger brand with a mission to make talent mobility empowering for employers and employees. Looking towards a decentralised world of work where people can self-declare their own skills, we helped the $12million Series A funded French startup to dazzle on the international stage, showcasing hidden gems – so people can let their talents shine on their own terms, and employers can access their unique value.
Farmyard
Helping a nationally-awarded restaurant move into the frozen food market, with electric attitude.
Many people would argue that frozen food isn’t capable of serving up delicious, gourmet, ethically-sourced meals. In fact, frozen food has long been pitched as the antithesis of fine dining with an image of cheap, low-quality food. But with convenience being more important than ever in today’s consumer world, we helped Farmyard put the way people think about gourmet grub on ice, serving up an electric personality to dish out their 3 AA Rosette quality food, and an exciting way for people to discover refined food with attitude.
