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Latest
CorteSport
Experience-driven design and ballsy tone of voice for a new brand in UK's fastest growing sport.
Bringing a new angle to the UK’s fastest growing sport, CorteSport facilitates the best experiences for padel players on the court and beyond. Through experience-driven design, fast-tracked court construction and a ballsy tone of voice this Heavy Industries venture delivers an inclusive brand capable of growing a vibrant padel communities across the nation.
Mr and Mrs Clarke
Designing a discerningly different estate agency brand for acquisition by a leading UK Group.
Disillusioned with the traditional estate agency model and the way the property industry treats house buyers, husband and wife Paul and Alex Clarke, had a vision for a different way to connect with homeowners, because buying and selling a home is so much more than a chain transaction. Although they had the ambition and belief, they lacked the brand to change an industry. That’s where the UnitedUs investment arm, UnitedUs Heavy Industries, stepped in.
Cocoa Runners
Optimised e-comm site with a 56% increase in users for the world's best craft chocolate brand.
Blending fascination and facts around chocolate, we unwrapped a high-quality brand and eCommerce site for Cocoa Runners. Offering optimised consumer experiences through the communication of sensational experiences, we enabled people to embark on their own craft chocolate adventures and connect with the world’s best makers.
Player Research – Playtester
A campaign using gamer nostalgia to scale accessible playtester recruitment globally.
We produced a global campaign to attract a worldwide pool of gamers hoping to test yet-to-be-released games for Player Research. Identifying distinct gaming personas, we used hyper-targeted creative and a custom alphabet to upgrade Player Research’s marketing communications with an easy-to-use design toolkit. The vivid, nostalgic visuals empowered gamers to become playtesters and inspired the Player Research team to unlock their in-house creativity. Ready. Set. Playtest.
OneFamily
Building a modern family finance brand for a £7.5 billion financial services company.
OneFamily has firm roots in putting customers first. Owned by its customers and with no third-party shareholders, the business was created by the merger of Family Investments and Engage Mutual in 2015 – a joint heritage that combines 80 years in financial services and the management of over £7.4billion for their customers. OneFamily was the mutual bank that no one had heard of. They needed to advance the look and feel of their brand to mark the next step in their evolution, launching new products that help families reach financial goals. We worked with them to enable future growth of the business by developing a brand identity that centred a new ethos: modern family finance.
Vox.Bio
Pushing a healthcare market research brand to be bold and break the category mould.
Having established their healthcare and life sciences brand, Vox.Bio had intentions to re-think market research in the sector – but their certainty to provide decision makers with confidence wasn’t showing up. Through the delivery of astute brand assets and icons, we pushed Vox.Bio forward as a confident choice for life science organisations – so they know their strategy will succeed with market research that breaks the mould.
Solici
Forming a new strategic competitive intelligence arm to live within a healthcare house of brands.
Having determined what the future of Cambridge Healthcare Research brand architecture should look like, we formed a strategic competitive intelligence division to sit with the house of brands. Backed by an ambitious board, bringing Solici to life meant bringing opportunity to light for Cambridge Healthcare Research and their new brand’s clients.
CHR
Invigorating a scaling healthcare research organisation's employer brand across the UK and US.
Cambridge Healthcare Research is leading healthcare and life science research in the UK and US. After doubling their employee numbers during the pandemic, they approached us to inject a compelling thread across their brand and wider offering, including competitive intelligence and market research divisions – to ensure their unrivalled clinical commercial knowledge was referenced with confidence.
Prime
Developing a property brand to create transformational change in UK health and care.
Against a background of uncertainty – a looming Brexit and changing political leadership – Prime had been quietly enabling health and care providers across the country to navigate their way through the mire and make transformational changes to their estates. Garrotted by complicated ownership models, bureaucracy, and funding cuts, health and care providers across the UK have struggled to do more to their estates than simply keep the lights on.
London Irish
Crafting campaigns for record-breaking club sales by waving the flag for a nation of exiles.
With a rich heritage, a scattered but loyal fan base and an outcast vivacity, London Irish had many attributes to reinvigorate their place in rugby, but they needed a new symbol that could unify the club and its supporters. We tapped into their determined attitude, to unite the ‘The Exiles’ with a new nation. The Exile Nation ensured they not only kept up with the pace of change in sport, rival clubs and a move to their Brentford stadium, but that they made it over the line in style. We waved a flag that inspired action, converting record-breaking club stats through an identity that adorned terraces, screens and chests of #ExileNation citizens.
MPB
Producing a national brand awareness campaign that champions beloved cameras.
Second-hand means second best, or so it is often assumed. As a trader of used cameras and lenses, MPB knew this to be false. Since coming into the camera market 7 years ago, MPB has revolutionised the used market – gone are the stickers and dusty shelves replaced with slick digital processes and lightning fast transactions. But in a world where consumers repeatedly line-up to be the first to own the latest off the shelf gadgets, it was clear that despite MPB’s refreshing approach, “tried and tested” needed a makeover to educate the customers on its merits, through a campaign that raised awareness and built advocacy.
Sentry Funding
Funding justice through a strong brand for the UK’s first AI litigation portal.
Litigation funding is plagued with a host of backwards practices that make the process cumbersome and biased towards those with large bank accounts. With Sentry Funding, we have developed a product and brand that is funding justice with a clear emblem to protect people as they seek legal help – a guardian for both solicitors and their clients to take efficient action.
Helpforce
Doubling the number of NHS volunteers in a month with a nationwide print campaign.
How do you radically transform the way we experience healthcare in the UK? How do you enable more people to experience the benefits of altruism; becoming closer to the communities they live in and feeling supported, cared for and valued? How do you enable the world’s fifth-largest employer, and most prolific social care system, to iterate at scale?
Aon – Rising Resilient
A world-leading report on workplace wellbeing to cut through uncertainty in a global pandemic.
As a multinational professional services firm that sells future-proofed risk mitigation products to global businesses, including employee health and wellbeing solutions, Aon knows all too well the real business value of looking after employees. But with a subject that can be ‘fluffy’ at worst, and difficult to measure at best, Aon challenged us to help them launch a campaign that would prove once and for all that businesses who strategically invest in the wellbeing of their people reap the rewards of a resilient workforce.
