LEGO
Producing a digital design system for the original creators of play design systems.
LEGO is one of the most iconic brands in the world, originators of a functional design system that embodies unbound potential of creativity. Without a digital design system to call their own, LEGO Group came to us to build a consistent and coherent framework that enables them to design with unified components. Based on principles firmly rooted in the functionality and fun of LEGO bricks, we championed LEGO Group to work well – creating their first ever digital design system.