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Latest
Goodwood – Racecourse
Crafting a glorious brand and campaign seen by over 12 million people on socials, up 693% from 2024.
A tone of voice that dares to stand alone. A brand that goes all out for glory. Bringing the culture and independence of an iconic sporting estate to the forefront through its one-of-a-kind ‘Glorious Goodwood’ feeling.
Goodwood – ProDriver
An identity and toolkit to elevate professional driving experiences at Goodwood’s legendary circuit.
The Goodwood ProDriver experience is engineered with structured brand language and a consistent visual identity that sets it apart from just another “ultimate track day”. It captures the unique opportunity to truly drive like a professional racing driver.
Goodwood – Festival of Speed
A campaign identity reframing what drives people to be part of the world’s greatest car culture celebration.
At Goodwood Festival of Speed, there’s more to motorsport than record-breakingly quick cars. UnitedUs developed a gripping campaign identity that more closely represents how festival-goers really see and experience the festival—on and off the track.
Mr and Mrs Clarke
Designing a discerningly different estate agency brand for acquisition by a leading UK Group.
Disillusioned with the traditional estate agency model and the way the property industry treats house buyers, husband and wife Paul and Alex Clarke, had a vision for a different way to connect with homeowners, because buying and selling a home is so much more than a chain transaction. Although they had the ambition and belief, they lacked the brand to change an industry. That’s where the UnitedUs investment arm, UnitedUs Heavy Industries, stepped in.
Player Research – Playtester
A campaign using gamer nostalgia to scale accessible playtester recruitment globally.
We produced a global campaign to attract a worldwide pool of gamers hoping to test yet-to-be-released games for Player Research. Identifying distinct gaming personas, we used hyper-targeted creative and a custom alphabet to upgrade Player Research’s marketing communications with an easy-to-use design toolkit. The vivid, nostalgic visuals empowered gamers to become playtesters and inspired the Player Research team to unlock their in-house creativity. Ready. Set. Playtest.
Vox.Bio
Pushing a healthcare market research brand to be bold and break the category mould.
Having established their healthcare and life sciences brand, Vox.Bio had intentions to re-think market research in the sector – but their certainty to provide decision makers with confidence wasn’t showing up. Through the delivery of astute brand assets and icons, we pushed Vox.Bio forward as a confident choice for life science organisations – so they know their strategy will succeed with market research that breaks the mould.
Solici
Forming a new strategic competitive intelligence arm to live within a healthcare house of brands.
Having determined what the future of Cambridge Healthcare Research brand architecture should look like, we formed a strategic competitive intelligence division to sit with the house of brands. Backed by an ambitious board, bringing Solici to life meant bringing opportunity to light for Cambridge Healthcare Research and their new brand’s clients.
CHR
Invigorating a scaling healthcare research organisation's employer brand across the UK and US.
Cambridge Healthcare Research is leading healthcare and life science research in the UK and US. After doubling their employee numbers during the pandemic, they approached us to inject a compelling thread across their brand and wider offering, including competitive intelligence and market research divisions – to ensure their unrivalled clinical commercial knowledge was referenced with confidence.
Aon – Rising Resilient
A world-leading report on workplace wellbeing to cut through uncertainty in a global pandemic.
As a multinational professional services firm that sells future-proofed risk mitigation products to global businesses, including employee health and wellbeing solutions, Aon knows all too well the real business value of looking after employees. But with a subject that can be ‘fluffy’ at worst, and difficult to measure at best, Aon challenged us to help them launch a campaign that would prove once and for all that businesses who strategically invest in the wellbeing of their people reap the rewards of a resilient workforce.
