Goodwood – ProDriver

Spending time in a fast car on a real race track can feel like the ultimate thrill for any self-confessed petrolhead. Ultimate driving. Ultimate racing. Ultimate motorsport. But unfortunately, “Ultimate X and Y” has become the ubiquitous offering for most mediocre track days. Thankfully, not all race tracks are created equal. The very best boast an unrivalled prestige capable of shaping motorsport history and future. In the UK, Goodwood has long taken pole position.

As one of the world’s most revered motosport circuits, Goodwood offers a premium opportunity to speed through the exact racing lines of driving legends past and present. With private access to all areas, including race cars, a dedicated race team, personalised coaching, training, nutrition, and more, a dream day of high-performance driving becomes a lived reality. This apex of professional racecar driving, where legendary ambition mixes with raw exhilaration, is communicated at every turn throughout the Goodwood ProDriver brand.

Goodwood ProDriver colour palette waves an unmistakable flag that combines heritage and optimised digital colours, affirming the ‘old meets the new’ sentiments in the campaign strapline. Racing Green, Asphalt and Chevron provide classic base tones, while Barrier and Gold provide a thrilling pop of colour.

The photographic style captures black-and-white close-ups of iconic drivers and current driving coaches, as well as precision data such as time records and cornering speeds. Coupled with the statement ‘Your turn,’ the identity hands the wheel over to excited amateur drivers, providing the opportunity to take the position of real pros.