Vox.Bio
Pushing a healthcare market research brand to be bold and break the category mould. Having established their healthcare and life sciences brand, Vox.Bio had intentions to re-think market research in the sector – but their certainty to provide decision makers with confidence wasn’t showing up. Through the delivery of astute brand assets and icons, we pushed Vox.Bio forward as a confident choice for life science organisations – so they know their strategy will succeed with market research that breaks the mould.
Brand guidelines Brand strategy Campaign strategy Copywriting Digital design Marketing Tone of voice UX Visual identity Web design Web development
Healthcare Professional services
UK
Cambridge Healthcare Research approached us to define messaging and create an invigorated identity for Vox.Bio. Having restructured a ‘house of brands’ for the healthcare and life science leaders, we made sure their market research division stood out as its own entity – one that clearly demonstrated the exactness and certainty they provide to their clients.
We conducted our own market research, from a series of workshops, interviews and surveys with Vox.Bio customers and colleagues, to analyse existing assets and client presentations. We scoured the competitive landscape to understand how others in the market were operating. It became clear that while other suppliers applied a one-size-fits-all methodology to every challenge, Vox.Bio were able to adapt to unlock the unexpected. They knew the rules inside out, and were able to break the mould effectively.
With an ability to give healthcare leaders the power of knowing, Vox.Bio’s relationship with Cambridge Healthcare Research was undeniable. United with their prestigious peers – and trusted by healthcare and life science decision makers – the Vox.Bio team provides the power of knowing that decisions are informed. So they’re armed with the knowledge to advance the healthcare industry as they know it. Ensuring their client’s strategies will succeed, their launches will land, and their communications will connect.
The rebrand is a major milestone for the company and something we have been looking forward to announcing for a long time. The new brands, as well as the evolution of our vision and mission, illustrate our growing ambition in the market. The brands allow us to showcase both our strategic thinking and our creative approaches to helping our clients. United by a common thread, the power of knowing, our brands are strong enough to stand independently and to support each other.
Matteo Perucchini, Co-founder and CEO
To show that Vox.Bio gives its clients the power of knowing that all their hard work will resonate on the ground when it matters most, we leaned into their agile ability to break the rules through a flexible message structure. The hero strapline of ‘Know your strategy will succeed.’ is supported by eight variable lead messages, each with corresponding custom iconography, to back up verbal statements with a considered visual message.
To bring this to life across the visual identity, we used the ‘X’ of Vox.Bio to create a visual marker with that had the agility to flex as powerful visual metaphors, such as a target, a landing pad or trajectory arrow – showcasing that no matter what you launch into the world, Vox.Bio can guarantee it will show up with precision and impact.
To support the brand expression and metaphor for each lead message, we incorporated a unique photographic style that isn’t often used in the contemporary life science space. Not only did this serve to differentiate our brand tone from others and break the mould, but using archive photography of historical sporting winners to convey success or 1960’s radar systems to show communications avoided the need for literal images of desk-based research.
In order to deliver communications that will connect and help Vox.Bio to see their brand is believable, we provided digital environments that worked for the market research division. We built an online brand portal for the team and partners who would need to use the brand assets and replicate consistent communications. To ensure Vox.Bio’s pipeline is promising and launch a brand that lands with clients, we built a bold website with messaging that motivates key decision makers to take action – confident in the knowledge that with Vox.Bio, strategy stands out.
Our strategic creative work for Vox.Bio has been featured in The Brand Identity – a publication that showcases the best graphic design projects and thinking from across the globe. Read the article that talks through the project, with our Creative Director and Co-Founder, Luke Taylor.
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