Tone of voice

Latest

Prept

Naming and branding for an educational charity to impact food culture across the UK.

By equipping a Sussex educational charity with an impactful name and identity, we crafted a high-quality brand to help the organisation scale, secure new partners, and serve food culture in the UK. Built on foundations of food and engaging cooking experiences, Prept now inspires a new generation to live happier and healthier lives.


  • Charity

  • Education

  • Food & drink

Mr and Mrs Clarke

Designing a discerningly different estate agency brand for acquisition by a leading UK Group.

Disillusioned with the traditional estate agency model and the way the property industry treats house buyers, husband and wife Paul and Alex Clarke, had a vision for a different way to connect with homeowners, because buying and selling a home is so much more than a chain transaction. Although they had the ambition and belief, they lacked the brand to change an industry. That’s where the UnitedUs investment arm, UnitedUs Heavy Industries, stepped in.


  • Built environment

  • Professional services

Cocoa Runners

Optimised e-comm site with a 56% increase in users for the world's best craft chocolate brand.

Blending fascination and facts around chocolate, we unwrapped a high-quality brand and eCommerce site for Cocoa Runners. Offering optimised consumer experiences through the communication of sensational experiences, we enabled people to embark on their own craft chocolate adventures and connect with the world’s best makers.


  • Consumer goods

  • Food & drink

LEGO

Producing a digital design system for the original creators of play design systems.

LEGO is one of the most iconic brands in the world, originators of a functional design system that embodies unbound potential of creativity. Without a digital design system to call their own, LEGO Group came to us to build a consistent and coherent framework that enables them to design with unified components. Based on principles firmly rooted in the functionality and fun of LEGO bricks, we championed LEGO Group to work well – creating their first ever digital design system.


  • Consumer goods

Harlaxton

Positioning a US study abroad centre on a UK estate with a brand that pursues the extraordinary.

Steeped in a history of activist owners, eccentric patrons and challengers of the status quo, Harlaxton Manor’s radical history has been continuously punctuated by transformations. Now home to the University of Evansville’s study abroad centre, Harlaxton College, we were invited to mark a new chapter in its fascinating history. Our aim: to develop a brand that prioritises personality, flexibility and inclusivity across the university campus, wedding events and wider Manor grounds. Eclectic yet unified, building Harlaxton’s identity meant communicating the changing demographic of US education systems, differentiating the Manor from other heritage sites and ensuring that extraordinary remains at its heart.


  • Education

ROKA

UI and brand design for an app to help people align in love, inspired by Indian culture.

In the competitive dating app space, we positioned ROKA to communicate their point of difference and show up as the choice for people to find meaningful connections, start committed relationships and ultimately find love. We developed a brand identity and digital app design – influenced by Indian cultures – that speaks universally to people who want to find the ‘one’.


  • Technology

OneFamily

Building a modern family finance brand for a £7.5 billion financial services company.

OneFamily has firm roots in putting customers first. Owned by its customers and with no third-party shareholders, the business was created by the merger of Family Investments and Engage Mutual in 2015 – a joint heritage that combines 80 years in financial services and the management of over £7.4billion for their customers. OneFamily was the mutual bank that no one had heard of. They needed to advance the look and feel of their brand to mark the next step in their evolution, launching new products that help families reach financial goals. We worked with them to enable future growth of the business by developing a brand identity that centred a new ethos: modern family finance.


  • Financial services

Vox.Bio

Pushing a healthcare market research brand to be bold and break the category mould.

Having established their healthcare and life sciences brand, Vox.Bio had intentions to re-think market research in the sector – but their certainty to provide decision makers with confidence wasn’t showing up. Through the delivery of astute brand assets and icons, we pushed Vox.Bio forward as a confident choice for life science organisations – so they know their strategy will succeed with market research that breaks the mould.


  • Healthcare

  • Professional services

Solici

Forming a new strategic competitive intelligence arm to live within a healthcare house of brands.

Having determined what the future of Cambridge Healthcare Research brand architecture should look like, we formed a strategic competitive intelligence division to sit with the house of brands. Backed by an ambitious board, bringing Solici to life meant bringing opportunity to light for Cambridge Healthcare Research and their new brand’s clients.


  • Healthcare

  • Professional services

CHR

Invigorating a scaling healthcare research organisation's employer brand across the UK and US.

Cambridge Healthcare Research is leading healthcare and life science research in the UK and US. After doubling their employee numbers during the pandemic, they approached us to inject a compelling thread across their brand and wider offering, including competitive intelligence and market research divisions – to ensure their unrivalled clinical commercial knowledge was referenced with confidence.


  • Healthcare

  • Professional services

Loft

Uniting a new team and elevating next-level product design for an innovative American agency.

A decade into their journey as a product design agency, Loft had gathered a wealth of experience under their wings, working with major players in consumer tech and developing forward-thinking product ideas for start-ups. But after a recent shift at the top of their shop, we helped them take their brand identity to new heights, uniting their American team around a brand that better represented their technical yet creative approach to next level design.


  • Technology

Prime

Developing a property brand to create transformational change in UK health and care.

Against a background of uncertainty – a looming Brexit and changing political leadership – Prime had been quietly enabling health and care providers across the country to navigate their way through the mire and make transformational changes to their estates. Garrotted by complicated ownership models, bureaucracy, and funding cuts, health and care providers across the UK have struggled to do more to their estates than simply keep the lights on.


  • Built environment

  • Financial services

  • Healthcare

8build

A brand of infinite possibilities for a fit out and construction firm to expand into Asian markets.

8build's 'white-glove' attitude to fit out and construction enables them to deliver enviable spaces before their clients realise there was a builder in the area. Embracing the unbound potential of what could happen in their spaces, we helped 8build’s expansion into Asian markets – showcasing that fit out and construction projects needn’t be daunting and insurmountable, but instead provide infinite possibilities.


  • Built environment

London Irish

Crafting campaigns for record-breaking club sales by waving the flag for a nation of exiles.

With a rich heritage, a scattered but loyal fan base and an outcast vivacity, London Irish had many attributes to reinvigorate their place in rugby, but they needed a new symbol that could unify the club and its supporters. We tapped into their determined attitude, to unite the ‘The Exiles’ with a new nation. The Exile Nation ensured they not only kept up with the pace of change in sport, rival clubs and a move to their Brentford stadium, but that they made it over the line in style. We waved a flag that inspired action, converting record-breaking club stats through an identity that adorned terraces, screens and chests of #ExileNation citizens.


  • Sports

MPB

Producing a national brand awareness campaign that champions beloved cameras.

Second-hand means second best, or so it is often assumed. As a trader of used cameras and lenses, MPB knew this to be false. Since coming into the camera market 7 years ago, MPB has revolutionised the used market – gone are the stickers and dusty shelves replaced with slick digital processes and lightning fast transactions. But in a world where consumers repeatedly line-up to be the first to own the latest off the shelf gadgets, it was clear that despite MPB’s refreshing approach, “tried and tested” needed a makeover to educate the customers on its merits, through a campaign that raised awareness and built advocacy.


  • Technology

Sentry Funding

Funding justice through a strong brand for the UK’s first AI litigation portal.

Litigation funding is plagued with a host of backwards practices that make the process cumbersome and biased towards those with large bank accounts. With Sentry Funding, we have developed a product and brand that is funding justice with a clear emblem to protect people as they seek legal help – a guardian for both solicitors and their clients to take efficient action.


  • Financial services

  • Legal services

Helpforce

Doubling the number of NHS volunteers in a month with a nationwide print campaign.

How do you radically transform the way we experience healthcare in the UK? How do you enable more people to experience the benefits of altruism; becoming closer to the communities they live in and feeling supported, cared for and valued? How do you enable the world’s fifth-largest employer, and most prolific social care system, to iterate at scale?


  • Charity

  • Education

  • Healthcare

OKIN Process

Uniting an emerging portfolio of companies with a new multinational masterbrand.

What began as a project to reinvigorate the brand of a global outsourcing firm as their organisation pivoted away from a legacy contract, quickly transitioned into defining a new organisational architecture and branded house for an emerging portfolio of companies.


  • Professional services

  • Technology

The Circle

Supporting a movement of global feminism through a brand that amplifies female voices.

A new Chief Executive, armed with a new strategy, and inheriting a huge legacy of impact, community and prestige. The brief to rebrand The Circle was not only to unite its audiences of community members, celebrity supporters, partners and donors around the new focus - to end violence against women and girls and support the economic empowerment of women - but to amplify its impact and the voices behind the name. The Circle needed a brand that called people to action around the globe, in solidarity for women and a new movement of feminism.


  • Charity

365Talents

Uncovering hidden gems for a French tech scale-up to shine on the international stage.

A system that enables businesses to find skills they didn’t know their people had, 365Talents is the AI-powered challenger brand with a mission to make talent mobility empowering for employers and employees. Looking towards a decentralised world of work where people can self-declare their own skills, we helped the $12million Series A funded French startup to dazzle on the international stage, showcasing hidden gems – so people can let their talents shine on their own terms, and employers can access their unique value.


  • Technology