RM2
Supporting business owners to “own it” when it comes to shifting ownership of their business. RM2 guides owners through one of the biggest decisions they can make about their business, handing it over to employees. The RM2 rebrand and website embody the clarity and confidence necessary to support people through shifts into employee ownership, restoring brand belief in the UK’s most experienced organisation dedicated to providing these services.
Brand guidelines Brand visualisation Copywriting Logo design Tone of voice Verbal identity Visual identity Web design Web development
Legal services Professional services
UK
Whether exiting a business completely or giving up a share of it, owners should feel secure in their decision. But when this transition involves handing the baton over to employees, where do you even start? What legal and financial structures are needed? How do you communicate such a significant shift to your teams? Who really owns it? This is exactly where RM2 comes in, to clearly provide the specialist support needed to navigate the complexities of employee ownership.
TALK AND THE WALK
Being an employee-owned organisation itself, RM2 has an inherent understanding of the challenges and successes this alternative organisational ownership model can bring. Put simply, RM2 owns it. And they help owners and employees own a shift in their business, too.
Workshops with the team, client interviews, and market research revealed that no other competitor offering employee share ownership services can truly match RM2’s experience and ownership model. Placing the idea of “we own it” as the cornerstone of the brand enabled RM2’s depth of experience, practical insight, and trusted services to shine through transparently and confidently.
After years of the brand being buried under cliche metaphors and information overload, it was time to reignite RM2’s internal belief and externalise the powerful, simple truth that with RM2, people can truly own it. This authentic foundation allows RM2 to communicate with authority and build trust with stakeholders who are considering a significant change in ownership.
Delivering the brand across its website, thought leadership and sales materials, RM2’s approachable yet authoritative brand identity acts as a beacon of clarity. It cuts through jargon and makes the path to employee ownership feel accessible and manageable.
In the complex field of employee ownership, with many options to choose from and many acronyms to navigate, confusion and hesitation can arise. As the antidote to this disorder and lethargy, RM2’s rebrand embraces visual and verbal language designed to demystify the complexities of EOT, ESS, EBT and the many other ownership models on offer.
Reiterating exponential changes in ownership, a scaling ‘M’ is lifted from the logo to be used as a graphic device across the brand. This reflects an increase in the headcount of business owners, stretching from one to many.
A great service from a great team. They took time to listen to who we were, what we stood for and what RM2 offered to our clients. They guided us expertly through the various stages of the project and delivered a brand that the RM2 team are truly proud of.
Rachel Doex, Project Manager
The rebrand strengthens a unified employer brand by reinforcing the “own it” mantra, serving as a constant assurance both internally for RM2 teams and externally for their clients.
RM2’s brand is capable of clearly communicating each and every stage of the comprehensive employee ownership process, from initial consultation to ongoing support. It helps people to know they can truly own the transfer, the direction, the incentive and the opportunity for the future of their business.
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