Sentry Funding
Funding justice through a strong brand for the UK’s first AI litigation portal. Litigation funding is plagued with a host of backwards practices that make the process cumbersome and biased towards those with large bank accounts. With Sentry Funding, we have developed a product and brand that is funding justice with a clear emblem to protect people as they seek legal help – a guardian for both solicitors and their clients to take efficient action.
Brand guidelines Brand strategy Business strategy Copywriting Marketing Photography Print collateral Tone of voice UX Visual identity Web design Web development
Financial services Legal services
UK
Litigation funders average a measly 4% conversion rate from application to funding, while many solicitors don’t even realise it’s a legal requirement to show their clients all of the available funding options, instead they often stick to known providers. Rather than negligence, this concerning reality has been caused by both the overwhelming process and paperwork, lack of transparency in the sector, and the infancy of litigation funding as a practice in the UK. All of this makes it increasingly difficult for solicitors to comply with regulatory obligations, and more importantly, deliver justice to those deserving of it. Sentry Funding knew that – if left to its own devices – the current system would ensure that justice was only served to those with the time and pockets deep enough to withstand chaos.
Offering experience at the intersection of finance and technology, the founding team knew there had to be a better way to empower the people and justice failed by a complex process. So they bought together their financing experience, AI technology, and the smartest minds across the legal sector to create Sentry Funding. Armed with a product that had the potential to wake up the industry, and with combined ambitions and experience of the wider Sentry Group, we set out to create an industry challenging brand – positioning Sentry Funding at the forefront of the litigation conversation and elevating their status in the market upon first sight. Confidently stamping an official golden emblem for the brand, we communicated Sentry Funding as a trusted vanguard of litigation, for all.
We are delighted with our decision to work with the UnitedUs team, who have become an integral part of our company. They had a clear vision and detailed implementation strategy which is working exactly as they said it would.
Tony Webster
Funding
Justice
Striking the right balance between traditional and cutting edge, to empower dynamic growth for the business we provided a uniquely ownable style, that allows Sentry Funding a voice and instant establishment in the sector. Bringing the brand to life across print and digital has led to a seamless experience that has left other legal firms and funders thinking ‘why has this never been done before?’.
Leveraging our shared insights into funding and the litigation process, we quickly realised it was important to use simple language to challenge a difficult process. Using this approach we developed both an educational, and considered strapline to clearly convey what Sentry Funding is – “The UK’s first litigation funding portal” – and why it exists, bringing Sentry’s funding reason for being into the forefront – “Funding Justice”. By showcasing the brand in this way, we pose implied questions to the whole industry – why hasn’t a product like this existed before? And why has justice been based on bank accounts for this long?
They've created an industry-leading brand and we love working with them.
Tony Webster
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