Number Twenty Four
Raising the status of a modern property agency to increase sales of luxury period property. Bringing classic homes beautifully up to date, Brighton-based start up Number Twenty Four specialise in buying and selling homes with period features. We crafted an enticing brand and website that positions the start up as an efficient estate agency, composing service and character to exchange luxury homes across the UK’s seaside Regency city.
Digital design Print collateral Visual identity Web development
Built environment Professional services
UK
Buying a home is one of the most important life decisions you can make, but the experience of buying a property to call your own can often feel confusing and convoluted. Number Twenty Four knocked on the UnitedUs door and asked us to help them go to market as an estate agency that simplifies the process of buying or selling a home.
The family-run start up weren’t looking to reinvent estate agency, but instead wanted to deliver a more efficient service in a city full of corporate agents. Working with their founders and marketing lead, we honed a ‘period features with a modern composition’ philosophy to craft a brand that brought traditional flourishes into a contemporary configuration – without the fuss.
Period features
modern setup
Embracing a dual-typeface approach we combined classic serifs that exude Victorian elegance with the contemporary edge of sans-serifs.
Steering clear of the yellow colours that dominate the market, we selected a blue palette reminiscent of Victorian architecture. A vibrant secondary colour, inspired by the red brick that houses are built from, provide a burst of energy. Photography styling subtly echoes this palette, pulling out gradient hues for a cohesive visual story.
Traditional number tiles, a signature feature of original period properties, were reimagined in a modern context for the brand. Designed in multiple configurations, the number tiles make up the logo, representing that number Twenty Four homes come in all shapes and sizes but are all united by recognisable period features. These versatile shapes are a modular element across the brand from image frames to digital icons.
The website welcomes both buyers and sellers through high-quality photography with subtle gradient filters, a consistent colour palette and of course, the number tiles. But homes aren’t lived through the screen, the brand also needs to live beyond the screen. A bespoke welcome pack featuring a mug, coaster, keychain, delivers a touch of comfort to new homeowners.
When we set out on our business journey we knew that our brand had to stand out in the market... we are obsessed with what UnitedUs have created for us! We were so impressed with the way the team took the time to get to know us and our vision for Number Twenty Four and the results speak for themselves. UnitedUs have given us a brand we can be proud of for years to come.
Abi Radford
Number Twenty Four’s unique brand identity, defies stereotypical estate agency aesthetics and attracts a target audience of young professionals and families seeking period homes with a modern twist. The user-friendly website enables visitors to connect with the brand story and browse properties and through easy-to-used search features.
By seamlessly blending Victorian charm with modern flair, we helped Number Twenty Four carve out a unique niche in a saturated market. Their mission, embodied across both digital and physical touchpoints, not only resonated with clients but also set the stage for their growth trajectory to move beyond selling homes valued at £500,000+ into multi-million pound properties.
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