Goodwood – Three Friday Nights
Sell out ticket sales through an absolutely glorious brand seen by over 4.5 million on socials, up 1304% from 2024. Promoting a decadent culmination of iconic horse racing and music acts, the Three Friday Nights brand embodies Parade Ring opulence — drawing full crowds to party into the night across three unforgettable events on the Goodwood estate.
Brand visualisation Digital design Logo design Print collateral Verbal identity Visual identity
Experiences Sports
Goodwood UK
Sitting within the Goodwood brand beyond motorsport, the Three Friday Night’s offering has become a key date in the estate’s event calendar. With the opportunity to better connect with a younger, more diverse audience, the #3FN verbal and visual identity needed a makeover. UnitedUs stepped in to glam up the brand and dial up the vibes.
THREE MOONS & BANGING TUNES
The same primary typeface connects the Three Friday Nights brand with Goodwood Racecourse, while the creative riff ‘Absolutely Glorious’ plays on Goodwood Racecourse’s ‘Glorious Goodwood’ strapline.
A custom visual motif was used across event communications. Consisting of three moon representations, the tattoo-like graphic signifies the transience of Three Friday Night as a trio of parties that go well into the night — reflecting an evening of twilight racing and dancing under the stars with legendary DJs.
4.5 million
impressions on social media.
1304% increase
for social media impressions.
GLAMMED UP & SOLD OUT.
A dreamscape of horse riding divas adorned across gig posters, socials and stages, differentiating the aesthetic of Goodwood’s live events while honouring both horse racing and music performance.
The absolutely glorious identity produced sell out ticket sales and was seen by 4.5 million people on socials – up 1304% on 2024. Along with the promotions for Goodwood Racecourse, Three Friday Nights social media engagement recorded 250% above category average for campaigns.
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Goodwood – Racecourse
Crafting a glorious brand and campaign seen by over 12 million people on socials, up 693% from 2024.
A tone of voice that dares to stand alone. A brand that goes all out for glory. Bringing the culture and independence of an iconic sporting estate to the forefront through its one-of-a-kind ‘Glorious Goodwood’ feeling.
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