Gaming

Player Research – Playtester

A campaign using gamer nostalgia to scale accessible playtester recruitment globally.

We produced a global campaign to attract a worldwide pool of gamers hoping to test yet-to-be-released games for Player Research. Identifying distinct gaming personas, we used hyper-targeted creative and a custom alphabet to upgrade Player Research’s marketing communications with an easy-to-use design toolkit. The vivid, nostalgic visuals empowered gamers to become playtesters and inspired the Player Research team to unlock their in-house creativity. Ready. Set. Playtest.

Player Research

Positioning a brand to sell the science of gaming without losing the fun, from Canada to the UK.

Player Research’s acquisition by a global firm opened the door to a worldwide playtesting arena. Playing at the forefront of the game testing industry stage, they needed an identity that matched their instinct for play and expertise in gaming psychology. We positioned their brand to distil the essence of play, to inspire global audiences to get gaming.