Technology
Latest
Spectrum.Life
A full spectrum brand for a global healthtech to engage new audiences, internally and externally.
We enabled innovative healthtech, Spectrum.Life, to engage, empower and transform across three main sectors — radiating the new energy needed to fuel international ambition. This identity, website and digital toolkit enhances their ability to communicate full spectrum support as a whole-of health partner.
Player Research – Playtester
A campaign using gamer nostalgia to scale accessible playtester recruitment globally.
We produced a global campaign to attract a worldwide pool of gamers hoping to test yet-to-be-released games for Player Research. Identifying distinct gaming personas, we used hyper-targeted creative and a custom alphabet to upgrade Player Research’s marketing communications with an easy-to-use design toolkit. The vivid, nostalgic visuals empowered gamers to become playtesters and inspired the Player Research team to unlock their in-house creativity. Ready. Set. Playtest.
ROKA
UI and brand design for an app to help people align in love, inspired by Indian culture.
In the competitive dating app space, we positioned ROKA to communicate their point of difference and show up as the choice for people to find meaningful connections, start committed relationships and ultimately find love. We developed a brand identity and digital app design – influenced by Indian cultures – that speaks universally to people who want to find the ‘one’.
Player Research
Positioning a brand to sell the science of gaming without losing the fun, from Canada to the UK.
Player Research’s acquisition by a global firm opened the door to a worldwide playtesting arena. Playing at the forefront of the game testing industry stage, they needed an identity that matched their instinct for play and expertise in gaming psychology. We positioned their brand to distil the essence of play, to inspire global audiences to get gaming.
Loft
Uniting a new team and elevating next-level product design for an innovative American agency.
A decade into their journey as a product design agency, Loft had gathered a wealth of experience under their wings, working with major players in consumer tech and developing forward-thinking product ideas for start-ups. But after a recent shift at the top of their shop, we helped them take their brand identity to new heights, uniting their American team around a brand that better represented their technical yet creative approach to next level design.
MPB
Producing a national brand awareness campaign that champions beloved cameras.
Second-hand means second best, or so it is often assumed. As a trader of used cameras and lenses, MPB knew this to be false. Since coming into the camera market 7 years ago, MPB has revolutionised the used market – gone are the stickers and dusty shelves replaced with slick digital processes and lightning fast transactions. But in a world where consumers repeatedly line-up to be the first to own the latest off the shelf gadgets, it was clear that despite MPB’s refreshing approach, “tried and tested” needed a makeover to educate the customers on its merits, through a campaign that raised awareness and built advocacy.
OKIN Process
Uniting an emerging portfolio of companies with a new multinational masterbrand.
What began as a project to reinvigorate the brand of a global outsourcing firm as their organisation pivoted away from a legacy contract, quickly transitioned into defining a new organisational architecture and branded house for an emerging portfolio of companies.
365Talents
Uncovering hidden gems for a French tech scale-up to shine on the international stage.
A system that enables businesses to find skills they didn’t know their people had, 365Talents is the AI-powered challenger brand with a mission to make talent mobility empowering for employers and employees. Looking towards a decentralised world of work where people can self-declare their own skills, we helped the $12million Series A funded French startup to dazzle on the international stage, showcasing hidden gems – so people can let their talents shine on their own terms, and employers can access their unique value.
