Sports

Goodwood – Racecourse

Crafting a glorious brand and campaign seen by over 12 million people on socials, up 693% from 2024.

A tone of voice that dares to stand alone. A brand that goes all out for glory. Bringing the culture and independence of an iconic sporting estate to the forefront through its one-of-a-kind ‘Glorious Goodwood’ feeling.

Goodwood – Three Friday Nights

Sell out ticket sales through an absolutely glorious brand seen by over 4.5 million on socials, up 1304% from 2024.

Promoting a decadent culmination of iconic horse racing and music acts, the Three Friday Nights brand embodies Parade Ring opulence — drawing full crowds to party into the night across three unforgettable events on the Goodwood estate.

Goodwood – ProDriver

An identity and toolkit to elevate professional driving experiences at Goodwood’s legendary circuit.

The Goodwood ProDriver experience is engineered with structured brand language and a consistent visual identity that sets it apart from just another “ultimate track day”. It captures the unique opportunity to truly drive like a professional racing driver.

Goodwood – Festival of Speed

A campaign identity reframing what drives people to be part of the world’s greatest car culture celebration.

At Goodwood Festival of Speed, there’s more to motorsport than record-breakingly quick cars. UnitedUs developed a gripping campaign identity that more closely represents how festival-goers really see and experience the festival—on and off the track.

CorteSport

Experience-driven design and ballsy tone of voice for a new brand in UK's fastest growing sport.

Bringing a new angle to the UK’s fastest growing sport, CorteSport facilitates the best experiences for padel players on the court and beyond. Through experience-driven design, fast-tracked court construction and a ballsy tone of voice this Heavy Industries venture delivers an inclusive brand capable of growing a vibrant padel communities across the nation.

London Irish

Crafting campaigns for record-breaking club sales by waving the flag for a nation of exiles.

With a rich heritage, a scattered but loyal fan base and an outcast vivacity, London Irish had many attributes to reinvigorate their place in rugby, but they needed a new symbol that could unify the club and its supporters. We tapped into their determined attitude, to unite the ‘The Exiles’ with a new nation. The Exile Nation ensured they not only kept up with the pace of change in sport, rival clubs and a move to their Brentford stadium, but that they made it over the line in style. We waved a flag that inspired action, converting record-breaking club stats through an identity that adorned terraces, screens and chests of #ExileNation citizens.

Goal Power!

Exhibition design to celebrate women that have paved the way in football, on and off the pitch.

From the feminist players of 1895 and the war worker footballers of the First World War to the defiant players who have changed the Football Association from within. Brighton Museum & Art Gallery’s ‘Goal Power! Women in Football’ exhibition was created to celebrate the women who have paved the way on and off the pitch. By shining a light on stories of resistance, perseverance, and above all a love for football that defies boundaries, the exhibition exists to celebrate the immense ground covered, harness the driving force pushing the game forward and ultimately inspire action that will keep the momentum of change going for future generations to come.