Experiences

WildWorld

Wild foraging and UnitedUs: a match made in nature.

Our love of working with experience-led, nature-focused brands and founder, Mike’s, long-held desire to work with us led us down the path of crafting WildWorld: a brand that feels as human and grounded as the experiences Mike leads. We unpicked what makes Mike and his wild food and foraging education service tick, helping us cultivate a blooming brilliant brand that does exactly what Mike does: craft lasting human connections with nature.

Goodwood – Racecourse

Crafting a glorious brand and campaign seen by over 12 million people on socials, up 693% from 2024.

A tone of voice that dares to stand alone. A brand that goes all out for glory. Bringing the culture and independence of an iconic sporting estate to the forefront through its one-of-a-kind ‘Glorious Goodwood’ feeling.

Goodwood – Three Friday Nights

Sell out ticket sales through an absolutely glorious brand seen by over 4.5 million on socials, up 1304% from 2024.

Promoting a decadent culmination of iconic horse racing and music acts, the Three Friday Nights brand embodies Parade Ring opulence — drawing full crowds to party into the night across three unforgettable events on the Goodwood estate.

Goodwood – ProDriver

An identity and toolkit to elevate professional driving experiences at Goodwood’s legendary circuit.

The Goodwood ProDriver experience is engineered with structured brand language and a consistent visual identity that sets it apart from just another “ultimate track day”. It captures the unique opportunity to truly drive like a professional racing driver.

Goodwood – Festival of Speed

A campaign identity reframing what drives people to be part of the world’s greatest car culture celebration.

At Goodwood Festival of Speed, there’s more to motorsport than record-breakingly quick cars. UnitedUs developed a gripping campaign identity that more closely represents how festival-goers really see and experience the festival—on and off the track.