Brand Valuation
Investments. Exit strategies. Attraction and retention. Small and medium-sized businesses have plenty on their plates when it comes to moving to the next stage, wherever that may be.
In tough times, enabling successful business strategies while balancing the heavy demands of daily operations isn’t easy. How do businesses attract the investment they know their business deserves? How do they entice employees who share their principles, and keep them? How do they pursue an exit strategy that fulfils their goals?
We get it: there are lots of complex answers to those questions. We believe — in fact, we know — that the foundations are laid by a brand valuation.
As a once great 1920s mobster probably said, “everyone has a price”. There’s a value to everything, from that broken childhood toy to an old gold watch. The question is: how do you measure it?
While understanding a brand’s tangible financial value can help enable increased access to investment and drive smarter marketing decisions, the process can be particularly elusive for small and medium-sized businesses. In such a tough economic landscape, we don’t blame them either.
At UnitedUs, we understand the powerful commercial impact of creative branding. We’ve seen it first hand, thanks to a range of client success stories, who’ve gained substantial funding or achieved successful business exits. We also have a track record — through our venture arm, Heavy Industries — of building our own stellar brands, which have quickly gained investment and been acquired (give us a shout to chat about our experience selling Mr & Mrs Clarke to a national property investor). In short, we know a thing or two about the power of branding.
We’re here to help. We work with small to medium-sized brands every day, getting to know their ambitions and challenges. After seeing them continually struggle to grow, seek investment, or pursue suitable exit strategies, we developed an innovative brand value approach to help enable their ambitions.
Our successful rebrand of Spectrum Life supported them in gaining
€17m
of investment.
Case Studies
Mr and Mrs Clarke
We invested in and built the boutique estate agent brand, Mr & Mrs Clarke, leading to a successful exit to a leading property franchise group.
Explore the case study
Spectrum.Life
Following our rebrand for the digital health and wellbeing company, Spectrum.Life, €17m of investment was successfully raised to help drive their next growth phase.
Explore the case studyGo big or get out
Helping businesses gain investment or achieve exit strategies
Our brand valuation approach builds on existing methods, threading together our decades of expertise in brand with financial rigour. Whether you’re pursuing investment or an exit strategy, brand valuation is an essential piece of the puzzle. Here are a few reasons:
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Brand valuation results in a more robust business valuation, as the worth of a business is calculated beyond physical assets and operations. With brand value typically accounting for between 30-50% of total company value, it should always be included in financial reporting.
Business as usual… but better
A robust brand valuation also helps support business decision-making and investment decisions.
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Our own research shows that 80% of business leaders would invest more in their brand if they understood its financial value. That’s a lot of missed opportunity. By tracking the value of brand investment, you can quantify the need for continued brand-building activity.
Go on: give us a ring. We’d love to chat.
Have a conversation with Natalie or Luke, today to find out more about how UnitedUs could value your brand.
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01273 684416
