Mr and mrs clarkeOur discerningly different estate agency
The branding has literally been a game changer for us, we get compliments about it everyday and people calling from all over the country who want to be a part of it. The branding is spot on - we absolutely love it!
Paul Clarke, Managing Director
Disillusioned with the estate agency process and the way they perceived house buyers were being treated by the industry, Paul and Alex Clarke had a vision for something different.
They asked us to create a new brand for a bespoke, consultative estate agency for customers looking to move out of London. It needed to appeal to an affluent audience wanting to purchase and sell the kind of homes most of us can only dream of.
By focusing the business on an exceptional online shopfront, the Clarkes negated the need for a high street presence – allowing them to focus on the subtle experiences that make buying and selling a property a uniquely enjoyable experience.
We tapped into the zeitgeist of online-only agents, identifying a hole in the market for a hybrid agency that offered great customer service and attention to detail. This was the gap that Mr and Mrs Clarke were looking to fill and when it came to creating a brand that encapsulated these qualities, our research was based around the kind of clients that this service attracts.
The Mr and Mrs Clarke brand needed to feel like it consistently delivered an authentic, personalised and curated service across a distributed network of local agents: brand guardianship was our guiding policy.
A few years on from their initial brand launch, it was time for a much-needed update. Still selling discerningly different homes, but now with a growing team and their reach extending across the UK, a brand evolution was needed to reinforce the brand values we set out in our strategy – in particular the aspiration to ‘hero the homeowner’ and ‘sell homes not houses’.
Drawing inspiration from the work of beloved author and illustrator Shirley Hughes, the brand update puts the partners at the forefront of the agency, using illustrations of them that convey a softer, more considered style – completely reflective of their customer service, attention to detail and truly different approach to the traditional concept of estate agency.
The brand has caused quite the stir in the estate agency world. UnitedUs have created a discerningly different brand that conveys quality in an industry that is often seen as old-fashioned or cheesy. People love to pour over the website and admire the way it makes homes look like they are spreads from interior magazines. Instead of selling houses, the brand showcases what homes mean to the people that live in them and understands that these are more than transactional experiences – homes are places that win our hearts as well as our minds.
- Brand strategy
- Brand visualisation
- Print collateral
- Digital guidance
- Brand guidelines
- Visual identity
- Digital marketing
- Tone of voice
- Web development
- Built environment
- UK wide