2025 in review: From noodles to supercars

Well… that’s that. Another year in the bag. Another year of stellar work.

Lots happened at UnitedUs Towers in 2025, to say the least. Some good, some challenging, most of it brilliant. We lost some gifted people, and hired some too. We proudly became a B-Corp. We successfully ran our first-ever workshop, Unleash Creative Effectiveness — the first of many. Our office expanded twofold, with a shiny new downstairs space. The UnitedUs logo appeared on a racing car.

Despite all the obstacles 2025 flung at us, the work we put out this year was hands down our best yet (if we do say so ourselves).

Before we tuck into a mountain of mince pies, here’s a quick rundown of all we achieved this year, from noodles to supercars.

Goodwood: 3FridayNights and Qatar Goodwood Festival

“Goodwood. More like AmazeWood.” — Mark Ronson, DJ (yes, really.)

Our 3FridayNights campaign work lifted Goodwood’s festival evenings into another world, selling out tickets to Artful Dodger, Groove Armada, and Hot Chip and seeing a 1304% increase in social media impressions. Massive thank you to Emma Chamings for her brilliant work throughout the project. Over 12 million people also saw our glorious Goodwood Racecourse campaign, which was suited and booted in the new brand. That’s enough to fill Brighton’s AMEX stadium 377 times over. Just saying.

Aon’s 2025 Employee Sentiment Study

(We can get some) satisfaction

9,202 people. 23 locations across the world. One survey. It was as epic as it sounds. We conducted and wrote Aon’s Employee Sentiment Study, a comprehensive document that assessed the satisfaction of the global workforce in 2024, delving into their thoughts, wants, and needs for the future. Huge thanks and congratulations go to Louise Keveney, Helen Woodhead, and the rest of the Aon team for their excellent work and collaboration on this project — it’s been used daily by Aon employees and clients alike throughout the year. Keep your eyes peeled for another next year…

The Ernest Cook Trust

Enriching people and land for generations

We dug deep into the land management and education charity’s past, present, and future to mould a new visual and verbal identity rooted in enriching life and land. Plenty of room for visual and verbal poetry, as you can imagine. We’re delighted with the results — the words are vibrant and the designs are captivating. Watch this space.

“Putting on my hiking boots and stepping into the outdoors with the folks at the Ernest Cook Trust has been a real highlight for me. Not just from the fresh air, but helping them share their unique story about the role of land and our relationship with it feels deeply meaningful and a poignant antidote to a culture and media landscape obsessed with AI.”

— Natalie Burns, Partner at UnitedUs

Wagamama

Winner winner katsu dinner

Wagamama had the appetite for some fresh employer branding, so we served it up. After several wokshops at Noodle HQ, we carved out a new direction that truly reflected the wagamama that employees see every day, from the kitchen to the office. Our EVP work with them took home GOLD at the Employer Brand Management Awards, thanks to a more consistent, cohesive, and authentic story for their people. Rebekah Gilligan, Martin Wonham, and everyone else on the wagamama team: massive thanks to you all for your confidence, determination, and partnership throughout the project. Plenty of bubbly was consumed that night, don’t you worry.

“Working with wagamama to define their employee value proposition was a fantastic, collaborative experience. We created a strategy that encapsulates the employee experience and is authentically wagamama. Celebrating with a Gold at the Employer Brand Management Awards was the icing on the cake of a great team effort.”

— Jesse Basset, Senior Strategist at UnitedUs

Tangram

Cracking codes, left, right, and centre

New name. New positioning. New identity. We cracked the code between fearless creativity and commercial ambition by transforming Tangram for a fresh era of RNAi medicine discovery. It’s sleek, smooth, and relentlessly engaging, mirroring the brand’s commitment to science that never slows down. Particular thanks go out to Laura Roca-Alonso and Laura Pusey for their valued and thoroughly enjoyable collaboration. The new site’s stellar, and has already been given an honourable mention on the awwwards website.

Buttle

For what matters in childhood

Buttle is a children’s charity changing young people’s lives every minute of every day. The brand now has a fresh verbal identity that concisely articulates its historic mission, combined with visuals that balance playful childhood themes with sophistication. Creating the ludicrously cute Frank the Otter was a particular highlight for the team. A huge thank you goes out to Analiese Doctrove, Pixie Parker, and Taryn Robinson for their infectious passion and smooth collaboration throughout this project — the brand launches early in 2026.

“Working with Buttle on their rebrand has been a highlight for our team. Knowing the incredible good the charity does made this project feel especially meaningful. It wasn’t just a client-agency relationship — it was a genuine partnership. A special shout out to Analiese, Pixie and Taryn who were a joy to work with, making the creative journey easy. We’re so proud to see the new brand come to life.”

— Stephanie Paizee, Project Manager at UnitedUs

The best of the rest

The rest is the best

• We rolled up our sleeves with an experience-led foraging brand, WildWorld, creating a human-centred identity rooted in nature that appeared in Rob Alderson’s Design Week newsletter. Shout out to founder Mike Cutting for unfurling his wild world to us (and bringing jars of tasty food into the office). Squint hard enough, and you’ll unearth a hidden symbol in the logo.
• Social media, amplified — that’s the Drop’s new visual and verbal identity in a nutshell. New year, new website: it’s dropping in January, so keep an eye out.
• Moving to a similar rhythm is Vive: a Brighton-based music venue app aligning new artists and small venues with stand-out straplines and robust design. Vive is live and alive next year.
• FX Glass know glass. We brought the brand to life through a shiny new website and visual and verbal identity that reflects FX Glass’ dedication to the details. (Extra special thanks to the team for the glass in our brand new downstairs space, too.)
• ‘Taking time to pause’ is something the world needs more of in 2026. That’s the mantra at Pause People, a business helping companies enhance their climate and energy decisions. Working with Kaylea and Bryony to craft an identity and website that breathed new life into their brand was a joy — check it out.
• We unlocked the potential of CouchClues (a producer of TV escape rooms) through snappy messaging and visuals that popped. Give the ‘A Toxic Case’ escape room a whirl — it’s brill.
• RM2 needed clarity and confidence in their brand refresh, reflecting their ability to help clients ‘own it’. We obliged with assertive, characterful brand guidelines, visualisation, and tone of voice.
• It wouldn’t be a UnitedUs year without our G.O.A.T. client: Goat Shed. Never happy following the herd, we’ve carried on delivering top-tier assets for a top-tier client, from social content to web designs.

…and that’s a wrap.

As always, there’s the work — from a Californian start-up brand to a 250-year-old heritage business in the UK — we have to keep on the down low for now, but there’ll be plenty of time to talk about those in 2026.

Anyway, enough from us. Slam the laptop shut. Stuff yourself with turkey. Quaff those snowballs. Trounce your nan at Monopoly. Have a blast.

Happy Christmas from UnitedUs, and here’s to 2026. Over and out.