Showcasing trailblazers in women’s football

The studio donned its finest creative agency kit and made the short walk across the Pavilion pitch (ok, gardens) for kick off at our summer fixture with Brighton Museum. UnitedUs were Out & About in full support of Goal Power! Women’s Football 1894-2022 – a showcase of football history.

We were super stoked to be invited to a private showing of the exhibition which Brighton Museum signed us to design. Sharing the stories of sport coupled with activism through design, all on home turf… it was a guaranteed 3 points from us.*

The exhibition brings together a diverse spectrum of female sportsmanship – be that experiences, stories or opposing perspectives – so we had to make sure the visual identity was accessible and ownable for everyone and anyone, aligning with both the diversity of represented players and the future advocates the installation aimed to inspire.

Our skillful studio squad were not only cheering on the strategic creative direction but also the striking bold visual identity that came to life thanks to our brilliant designers, with our very own female footballer Jemma Kendall being voted player of the match on this project. The identity is personified with a signature exclamation mark which amplified the voices of featured players and punctuated a diverse spectrum of achievements in sport and equality.

Seeing the visual assets we created come to life as gigantic wall graphics transformed the museum space into a stadium atmosphere. We were in fine voice as we immersed ourselves in conversation with other patrons who commented on the vivid imagery and priceless archival material featuring all those who have led the way in women’s football.

We crafted the exhibition identity around the central idea of ‘power in play’, so we revelled in the experience of the ‘player cards’ visualisation, to compel exhibition visitors to champion women’s football by creating a desire for something that is collectable, and so readily available in the men’s game.

A big thanks for Brighton Museum for hosting us and to Arts Council England, Lottery Heritage Fund, Inspired by England 2022 and Brighton & Hove Council for funding this project to inspire people to be advocates for positive change. The full case study is available here.

*If you haven’t already gone for an early bath because of the football puns, thank you. We gave it our best shot.