Advertising and Campaign Strategy

Attracting 37,000+ volunteers to commit over 1 million hours to help the NHS in less than a month. Encouraging 40,000+ kit geeks to select their favourite all-time camera for a hall of fame. Smashing the record for rugby season ticket sign-ups despite moving out of the county. We’ve proved that our creative ideas and campaign strategies can deliver tangible results for our clients. Whether you’ve got the nugget of an idea in your mind, or just the goal that you’d like to achieve, we can translate it into an effective creative action plan across web, print, social, out-of-home or stay-at-home.

Campaign strategy transforms your objectives into impactful action, ensuring your message lands effectively and drives the desired change. It’s about more than just creative execution; it’s about strategic planning that maximises your return on investment.

UnitedUs were the brand agency for London Irish Rugby Club - this shows the Exile Nation campaign message over the top of a crowd of fans

Turning your marketing objectives into measurable results.

A successful campaign isn’t built on guesswork. It’s built on a deep understanding of your audience, your market, and your goals. We work closely with you to define clear objectives, identify the right channels, and craft compelling narratives that resonate. Our approach ensures that every element of your campaign – from content creation to media planning – is aligned with your overall business strategy.

Our process is collaborative, designed to uncover the insights needed to create a campaign that truly delivers. We typically follow a clear three-step process: insight, planning and execution.

We created a brand campaign for MPB showing how second-hand iconic cameras can be better than new ones - this shows the campaign Iconic concept on a billboard

  • We delve deep into your audience, market, and competitors. From social listening to market research, we gather the data needed to understand what drives your target audience. We ask: What motivates them? Where do they spend their time? What are their pain points?

Our impactful campaigns

Aon

Driving a £72m new business pipeline

“Always a pleasure to work with such a bright and forward thinking agency with a genuine passion to understand our needs and transform our aspirations into a reality.”

Yolanda Fernandez, CMO EMEA

Discover the Rising Resilient

We have created a range of brand campaigns for Aon - this is an extract from their Rising Resilient report

London Irish

Delivering a 332% increase in match attendance

“The campaign has been overwhelmingly well received by stakeholders, supporters and onlookers alike, and has undoubtedly been the club’s strongest marketing campaign to date.”

Katy Bigos, Marketing Manager

Explore the results

Another mockup for the London Irish Exile Nation brand campaign, showing a poster on a bust stop billboard

Helpforce

Increasing volunteer time in the NHS by 1,861,632 hours

“This fantastic campaign is such a strong example of British spirit. Helpforce will make a real difference to so many people’s lives in the months and years to come.”

King Charles III

See how we did it

One of our most impactful brand campaigns was for Helpforce - we created a campaign to recruit volunteers into the NHS, this is an extract from one of their reports

Talk to our Strategy Partner, Natalie,
about bold campaign strategies.

[email protected]
01273 684416

Speak to us about brand strategy