Business Reporter: Playing the creative field with brave B2B brands

We’re delighted to have a thought-leadership piece on B2B creativity featured by Business Reporter!

Bringing news, features and analysis around the critical issues affecting business and management, Business Reporter wanted our take on why corporate creativity is in need of a shake up.

So, we switched on and touched down with this year’s Super Bowl, to show how B2B brands can win if they think outside the box.

READ THE ARTICLE: Workday at the Super Bowl: the wake-up call B2B firms desperately need

Our Creative Director and Co-Founder Luke Taylor debunks the belief that businesses that sell to other businesses should have mundane brands. The article explores how creativity should never be limited by the sector an organisation works in.

Luke notes how B2B needn’t be code for Business 2 Boring, and why organisations should break out of the shackles of insipid corporate communications:

“It’s time for B2B brands to step away from the need to shoehorn intricate details in every piece of marketing or advertisement and from the fear of standing out from the crowd. That just produces boring work, and without bravery, you are forgettable.”

In the article you’ll find out Luke’s take on why Workday and Squarespace UK adverts at this year’s Super Bowl were refreshingly challenging, and why creative campaigns shouldn’t be exclusively reserved for B2C brands.

At UnitedUs we proudly work in the B2B space. We see it as an engaging creative battleground where truly unique and brave ideas provide massive cut-through for organisations. Helping businesses to connect with others.

Uniting people, purpose and potential is at the core of what we do. To find out how we can help you with a creative solution for your business growth, just get in touch.