News

The Brand Identity: A distinctive house of brands for CHR

Words by Joseph Lee

21 March 2023

The Brand Identity: A distinctive house of brands for CHR

We’re delighted to have an extensive rebrand project featured by design heavyweights The Brand Identity!

The independent graphic design resource showcases the best projects, companies and products relevant to the creative industry. They wanted to know more about how we delivered three distinct design systems and identities for Cambridge Healthcare Research.

So, we opened the door to the house of brands and welcomed The Brand Identity for a look around the project.

READ THE ARTICLE: UnitedUs present a trio of brands for trusted healthcare partner Cambridge Healthcare Research

Chatting with Poppy Thaxter, our Creative Director and Co-Founder Luke Taylor sheds light on the graphic elements used throughout our work with Cambridge Healthcare Research and its strategic intelligence and market research divisions.

The article explores how we delivered distinct identities across CHR’s portfolio, while unifying the house of brands with a clear guiding ethos ‘the power of knowing’.

Luke notes how symbols of academic knowledge were referenced as core graphic device for the brand:

“the theme of the citation motif is used to anchor the CHR brand, suggesting that the detail is in the gaps and it is here that CHR uncovers their insights.”

In the article you can learn how we designed the Solici brand from scratch, communicating the opportunity for their clients to ‘look beyond’, and how we created their new name to become a guiding light in its industry category. You’ll also find out how we launched the bold, confident and dynamic Vox.Bio brand in a fast-paced market, using an ‘X’ graphic device to pinpoint the moment they land ideas for clients.


Joseph Lee, Brand Storyteller

Joey captures perspectives and experiences through the written word. When he’s not building brands through language, you can find him close to the beach, getting muddy on outdoor trails or sourcing the best macchiato in whichever city he’s in.