Employer branding
Your employer brand is what sets you apart, shaping how potential employees perceive your company and its culture. Whether you’re a startup disrupting the tech industry or a well-established organisation looking to refresh your image, a strong employer brand is essential for building a united team who are all motivated to achieve a collective ambition.
At UnitedUs, we believe that employer branding should work symbiotically with your consumer brand – they are two sides of the same coin. A strong employer brand is built on a foundation of shared values and a compelling mission, which in turn inform your leadership, communications, and employee behaviors. We work with you to establish a unifying employer value proposition and bring it to life across all dimensions with big, bold creative ideas that excite and engage people.
Attracting and retaining top talent
A successful employer brand isn’t just about attracting new talent; it’s about creating a workplace where people want to stay. We help you create a culture that resonates with your ideal employees, fostering a sense of belonging and purpose. Our approach is rooted in a deep understanding of your organisation’s culture and values, and we work closely with you to develop strategies that attract, engage, and retain top talent.
Our process is collaborative, designed to uncover the insights needed to create a brand that truly resonates with your ideal employees.
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We start by immersing ourselves in your organisation’s culture and values. We conduct employee interviews, get stuck in with hands-on experiences, scale-up with surveys, and sweat the deep stuff in focus groups to gain a clear understanding of what it’s like to work at your company. We also analyse your existing employer brand materials, from your career site and social media presence, working together to design an employee experience that is captivating and effective.
Transformative employer branding
OKINFacility
Uniting a team across 7 countries and languages
“UnitedUs came up with a fantastic and engaging response to this challenge, producing a colourful, engaging and multi-lingual broadsheet newspaper that was distributed to colleagues at all locations. Not only did this mean that we were able to communicate important information in a clear and unambiguous way with difficult-to-reach colleagues, it also meant that we were able to do it in a fun and engaging way that people really responded to. By augmenting these communications with an online sharepoint site and frequent town hall sessions for the middle management, UnitedUs really helped the entire team understand the value of the project and build commitment across the whole workforce.”
Dr Ian Thomas, Chief Strategy Officer
Coapt
Moving from Founder-run to team-led
“The rebrand refuelled my passion for work, I was excited to radiate our new company culture to our customers and I think it has changed people’s perception of us as a business.”
“I really liked the culture sessions, they were fun, interactive and changed the way I deal with our customers. Having ‘brand radiators’ made sure we were all keeping an eye on each other to keep up the standard we’d set ourselves.”
Team members, Coapt
21construction
Protecting the culture as a business doubles in size
“I was slightly sceptical about the strategic phase, after all what could they possibly tell us about our business – we know it back to front! I was genuinely taken back by their intuitiveness and use of language. In a very detailed and eloquent way they reminded us of why we started the business and what was truly important to us. Our business plan will change as a direct result of the strategic piece of work.”
Keith Ashcroft, Managing Director
Talk to our Strategy Partner, Natalie,
about uniting your team around a bold Employer Value Proposition.
[email protected]
01273 684416
