Brand strategy
Great businesses are founded on a strong sense of direction, but often that focus can get lost or frayed as companies grow. Whether you’re at the beginning of your journey like Mama Gin, or an established player like London Irish, brand is the uniting thread that connects your vision with everything you do, say, and of course – how you look.
Brand strategy provides the guiding light to get you to where you want to go. It supercharges your marketing and communications, unites your people, and realises your potential.
Connecting your business strategy with how you look, feel, sound, and behave.
Business goals that remain on the paper they were written don’t go anywhere. In order to be successful, those goals need to influence every aspect of the organisation: the culture, your products and services, and your reputation in the market. Brand is the glue that binds it all together – setting the agenda for how your organisation communicates its purpose, vision, values, and value propositions.
Creating unity and direction requires a close partnership between us and our clients. We want to get to know your business and the individuals within it so that we can shape your brand into something you’re proud to show off. Our approach typically follows a three step process of research, diagnosis and strategy.
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From analytics audits to 1-1 interviews, workshops, competitive landscape analyses, desk research, surveys, customer focus groups and more, we want to understand what makes your business tick. Why is it different, and why should people care?
Brand strategies for those who want to matter
Prime
How do you lead the way forward in NHS estates as a private developer?
“Capable of blinding genius without ever being overbearing or arrogant. Their razor sharp focus and enthusiasm has filled us with love for our brand.”
Wendy Teo, Marketing and Communications Director at Prime Plc
OneFamily
When hundreds of thousands of customers don’t know who you are, how do you reintroduce yourself?
“The UnitedUs team took the time to understand us and really get to the heart of what is important to not only us as a company, but to our customers too.”
Tracey Hastings, Head of Brand & Customer Strategy at OneFamily
PlayerResearch
What is the purpose of your brand post-acquisition?
“They went deep into understanding who we are, what we do, and where we’re going, then used that insight to provide us with a brand we’re exceptionally proud of.”
Bob Tilford, Head of Research Craft at Player Research
Talk to our Strategy Partner, Natalie,
about developing your brand strategy.
[email protected]
01273 684416
