365Talents

Just like people in 1805 couldn’t have imagined how fundamentally the first electric light would change how we live, we too needed to see it to believe it. By combining a series of client and colleague interviews, deep dives into the product, and desk research, we came to realise that 365Talents was the only player on the market whose skills ontology was based on a decentralised, self-declaration of skills – making their AI the only one capable of uncovering hidden gems and enabling employees to chart their own course of success,

Not only did this eureka moment help us to substantiate the “people-first”, “AI-enabled” sales and marketing talk that we too had become sceptical of, it offered an opportunity to align with HR leaders who were desperately trying to become employee-first. All while enabling us to export an inherently French ability to go off-recipe, and reinvent the status quo with a decentralised solution internationally.

As such, we set about positioning the 365Talents brand as the key to unlocking a new world of work. A world where employees are in control of their career paths, and enterprises are able to instantly access untapped and unexpected potential. Enabling employees, people leaders and organisations alike to move more meaningfully as they navigate unchartered territory and unlock opportunities on their own terms.

Our creative hook for the brand hinged on the unexpected and untapped potential that this decentralised approach to skills can release. Or, as we like to think of them; hidden gems! By encapsulating a sense of the unearthed possibilities, new territories and serendipity that 365Talents unlocks for its users into their externalised identity, we’ve ensured that the 365Talents brand harnesses not only the magic inside their AI, but its power to change the world we all work in.