Employer Brand. Be Worth Working For.

The best candidates are as selective as your best clients. If your employer brand is a stock photo of a team lunch and a list of benefits, you’re not attracting the people who’ll make the real difference — you’re attracting whoever’s available. Employer Brand builds an authentic expression of what it’s actually like to work here: the culture, the ambition, the standards. Something worth choosing, not just accepting.

How? The Challenges we solve together

Struggling to attract the right calibre of candidate

Getting applications, but not from the people you actually want.

High turnover from cultural misalignment

People leaving because the reality didn't match what they were sold.

Employer brand disconnected from the external brand

What you say to customers and what you say to candidates don't line up.

Generic or unconvincing recruitment communications

Job ads and careers pages that could belong to any business.

Rapid growth diluting culture and team identity

Growing so fast the culture is starting to feel like an afterthought.

No clear articulation of what makes working here different

Struggling to put into words why someone should pick you over the alternative.

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Process What we do together

  1. Culture and values audit
    An honest look at what it’s actually like to work here, not the brochure version.
  2. Employee insight research
    Hearing directly from the people who’d know best whether the culture is real.
  3. Employer value proposition design
    A clear, honest reason for the right people to choose you.
  4. Visual and verbal identity for recruitment
    A look and tone for recruitment that matches how the brand shows up everywhere else.
  5. Careers page and candidate experience design
    A candidate journey that reflects the standard you’re trying to attract.
  6. Internal culture communications framework
    Helping the people already here feel and repeat the story too.

Outcome Partnership impact

Talent quality

Better-fit candidates in the pipeline — reducing time, cost and compromise to hire

Retention

Employees who joined for the right reasons stay, perform, and advocate

Culture coherence

Team united behind a clear and authentic employer narrative through growth

Brand consistency

Employer brand reinforces your external brand, creating a joined-up reputation

The Ernest Cook Trust “UnitedUs showed so much energy and commitment to really understand our organisation - they felt their way through our heritage, explored all of our present voices and identities, and helped us unearth a pathway that felt both new and natural to us.”

Isobel Stewart, Director of Communications & Engagement

8Build “The brand UnitedUs created has reinvigorated us as a business, and repositioned us to a level we've known we've always operated on - but have struggled to articulate externally.”

Paul Norman, Director

Goat Shed “The excitement of working with such a reputable design agency has filtered throughout our whole team and there’s a different energy now that we have our new and exciting brand — we’re all so excited and proud to be representing the new Goat Shed.”

Sam Steggles, Managing Director

The proof

Proof Case studies

UnitedUs - Brand agency and business consultancy delivering catalytic creativity and confidence that works in the wild.
wagamama — award-winning employee value proposition reaching over 8,000 colleagues nationally.
UnitedUs - Brand agency and business consultancy delivering catalytic creativity and confidence that works in the wild.
CHR — employer brand invigorated to support scaling recruitment across the UK and US.
UnitedUs - Brand agency and business consultancy delivering catalytic creativity and confidence that works in the wild.
OKIN Facility — multilingual employer narrative for a people-first facilities business.
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Pathways How we help brands change the game.

Brand repositioning

Don't play the game, change the game.

Brand refresh

Same brand. Sharper edge.

Brand diversification

Break barriers and boundaries.

Brand building

Everything including the branded kitchen sink.

Super charged scale ups

Grow fast, build quickly.

Catalytic campaigns

Ideas that live in the world.

Creativity with AI

The human in the AI loop.

Employer Brand

Be worth working for.

Brand M&A

Your brand is valuable, we help you realise it.

Brand Partnership

Our skills in your team 365.

Partner with us to create catalytic creative and confidence that delivers for your brand and business.